Finance - Pakistan

Pakistan

The Finance market in Pakistan is expected to witness significant growth in the coming years.
According to projections, the total revenue in this market is anticipated to reach US$558.10k in 2022.
This indicates a positive trajectory for the Finance market sector in Pakistan.
Furthermore, the Finance market is expected to experience a steady annual growth rate (CAGR 2022-2027) of 9.97%.
As a result, the projected market volume is estimated to reach US$929.50k by 2027.
This demonstrates the potential for substantial expansion and development within the Finance market industry.
In terms of revenue streams within the Finance market, in-app purchases (IAP) are projected to contribute significantly, with an expected revenue of US$183.20k in 2022.
Paid app revenue is also expected to make a notable contribution, reaching US$237.30k in the same year.
Additionally, advertising revenue is projected to reach US$137.60k in 2022, showcasing the diverse sources of income within the Finance market sector.
The Finance market is expected to witness a considerable number of downloads, with a projected figure of 7.91m downloads in 2022.
Currently, the average revenue per download is estimated to be US$0.07, indicating the potential for monetization and revenue growth within the sector.
When compared globally, it is worth noting that in the United States generates the highest revenue in the Finance market.
In 2022, in the United States is projected to generate a substantial revenue of US$580.10m.
This highlights the dominant position of the United States in the Finance market industry.
Overall, the Finance market in Pakistan is poised for growth and development, with various revenue streams and a positive outlook for the future.

Key regions: India, Europe, Japan, China, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.