Strategy Games - North America

North America

The Strategy Games market in North America is expected to see significant growth in the coming years.
According to projections, the total revenue in this market is set to reach US$4.33bn by 2022.
This demonstrates a positive trend and indicates a promising future for the industry.
The market is predicted to exhibit an annual growth rate of 8.12% from 2022 to 2027, resulting in a projected market volume of US$6.56bn by the end of this period.
This steady growth is a testament to the increasing popularity and demand for strategy games among consumers in North America.
When analyzing the revenue breakdown, it is evident that in-app purchases (IAP) play a significant role in driving revenue in the Strategy Games market.
It is projected that IAP revenue will reach US$2.31bn in 2022, highlighting the strong engagement and monetization potential of these games.
Paid app revenue in the Strategy Games market is also expected to contribute to the overall revenue stream.
Projections estimate that paid app revenue will reach US$0.04bn in 2022, demonstrating that there is still a market for consumers willing to invest directly in these games.
Additionally, advertising revenue is projected to play a substantial role in the Strategy Games market, with an anticipated revenue of US$1.98bn in 2022.
This indicates that advertisers recognize the value of reaching the engaged audience within this market segment.
The number of downloads in the Strategy Games market is projected to reach 0.49bn downloads in 2022, showcasing the strong interest and demand for these games among consumers.
Furthermore, the average revenue per download is expected to amount to US$8.76, illustrating the monetization potential for developers and publishers in this market.
In a global comparison, it is noteworthy that in China generates the highest revenue in the Strategy Games market.
Projections estimate that the country will generate US$6,299.00m in 2022, underscoring its dominant position in the industry.
Overall, the Strategy Games market in North America is poised for substantial growth in the coming years.
With increasing revenue, strong engagement, and a diverse range of monetization opportunities, this market segment presents a lucrative opportunity for developers, publishers, and advertisers alike.

Key regions: United States, Japan, Europe, Asia, India

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.