Smart Home - North America

  • North America
  • The Smart Home market in North America is projected to see a significant increase in revenue, with estimates suggesting it will reach US$43.7bn by 2024.
  • This growth is expected to continue at an annual rate of 9.25% (CAGR 2024-2028), resulting in a projected market volume of US$62.3bn by 2028.
  • Furthermore, the number of active households in the Smart Home market is anticipated to reach [users_currentlayer_yearend] by 2028.
  • This indicates a steady increase in household penetration, which is expected to rise from 43.5% in 2024 to 63.9% by 2028.
  • Currently, the average revenue per installed Smart Home market is estimated to be US$537.30.
  • It is worth noting that United States generates the highest revenue in the global Smart Home market, with US$38,800.0m expected in 2024.
  • In North America, the smart home market is experiencing a surge in demand for voice-controlled devices like Amazon Echo and Google Home.

Key regions: United States, United Kingdom, Germany, Europe, Norway

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Smart Homes
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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