App - North America

  • North America
  • The projected total revenue in the App market in North America is expected to reach US$146.60bn by 2022.
  • This forecasted figure indicates a significant growth potential for the market.
  • Furthermore, the total revenue is anticipated to exhibit an annual growth rate (CAGR 2022-2027) of 9.97%, resulting in a projected market volume of US$244.60bn by 2027.
  • In terms of revenue streams within the App market, the in-app purchase (IAP) revenue is projected to reach US$40.10bn in 2022.
  • This indicates the increasing popularity of in-app purchases among users in North AmeriAdditionally, the paid app revenue is projected to reach US$0.84bn in 2022, demonstrating the willingness of consumers to invest in premium apps.
  • Advertising revenue in the App market is also expected to grow significantly, reaching US$105.70bn in 2022.
  • This highlights the importance of advertising as a revenue source for app developers and publishers.
  • Furthermore, the number of app downloads in North America is projected to reach 21.38bn downloads in 2022.
  • This showcases the high demand for mobile applications in the region.
  • Currently, the average revenue per download is estimated to be US$6.86, indicating the value generated from each individual download.
  • When compared globally, it is noteworthy that in China generates the highest revenue in the App market, projected to reach US$162.90bn in 2022.
  • This emphasizes the dominance of the Chinese market in terms of app revenue generation.

Key regions: China, United States, Europe, Germany, Asia

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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