App - Poland

  • Poland
  • The App market in Poland is expected to experience significant growth in the coming years.
  • According to projections, the total revenue in the App market is set to reach US$660.80m by 2022.
  • This growth is expected to continue with an annual growth rate of 8.88% from 2022 to 2027, resulting in a projected market volume of US$1,086.00m by 2027.
  • In the Polish App market, revenue from in-app purchases (IAP) is projected to reach US$222.00m in 2022.
  • Additionally, revenue from paid apps is expected to reach US$19.37m in the same year.
  • Advertising revenue in the App market is also projected to grow, reaching US$419.40m in 2022.
  • Furthermore, the number of app downloads in Poland is projected to reach 1,100.00m downloads in 2022.
  • Currently, the average revenue per download is expected to be US$0.60.
  • When compared globally, in China leads the App market with the highest revenue generated.
  • In 2022, in China's revenue is projected to reach a staggering US$162.90bn.
  • These projections highlight the potential growth and opportunities within the App market in Poland.
  • As the market continues to expand, both developers and investors can expect to see promising returns.

Key regions: China, United States, Europe, Germany, Asia

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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