Weather - Austria

Austria

In Austria, the Weather market is expected to experience significant growth in the coming years.
According to projections, the total revenue in this market is projected to reach US$3.64m in 2022.
This represents a substantial increase from the previous years.
The market is also expected to show a steady annual growth rate (CAGR 2022-2027) of 9.78%, leading to a projected market volume of US$6.10m by 2027.
Within the Weather market, different revenue streams can be identified.
In-app purchases (IAP) are expected to contribute significantly, with projected revenue of US$1.49m in 2022.
This indicates the growing popularity of weather-related apps that offer additional features or premium content for purchase.
Paid app revenue is also expected to play a role in the Weather market, with a projected revenue of US$0.22m in 2022.
This suggests that some users are willing to pay for weather apps that provide a premium experience or exclusive features.
Furthermore, advertising revenue is projected to reach US$1.93m in 2022.
This indicates that advertisers recognize the potential of weather-related apps to reach a large audience and are willing to invest in this market segment.
In terms of user engagement, the number of downloads in the Weather market is projected to reach 3.41m downloads in 2022.
This highlights the widespread use and demand for weather apps among the Austrian population.
Currently, the average revenue per download in the Weather market is expected to amount to US$1.07.
This metric provides insights into the monetization potential of weather apps and demonstrates the value that users place on these services.
When comparing in Austria to other countries globally, it is worth noting that in the United States generates the highest revenue in the Weather market.
In 2022, the projected revenue in the United States is estimated to be US$688.30m.
This showcases the significant market size and revenue potential in the US compared to other countries, including in Austria.

Key regions: Asia, India, Germany, South Korea, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.