Smart Home

The Smart Home market in Austria is projected to witness a significant increase in revenue, with an estimated value of US$894.5m in 2024.
Furthermore, this market segment is expected to display a steady growth rate of 9.67% annually between 2024 and 2028, resulting in a projected market volume of US$1,294.0m by 2028.
In terms of household participation, the number of active households engaged in the Smart Home market is projected to reach [users_currentlayer_yearend] by 2028.
This indicates a notable increase in household penetration, rising from 35.1% in 2024 to an estimated 61.4% by 2028.
Currently, the average revenue per installed Smart Home market in Austria is expected to be US$613.90.
This figure represents the amount of revenue generated per individual Smart Home market installation.
When compared globally, it is evident that United States leads in revenue generation within the Smart Home market, with an estimated revenue of US$38,800.0m in 2024.
This highlights the dominant position of the United States in terms of market share and revenue generation.
Austria is experiencing a surge in the adoption of smart home technology, with homeowners increasingly investing in smart devices to enhance their comfort and convenience.

Key regions: United States, United Kingdom, Germany, Europe, Norway

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.

The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.

Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

in-scope

Digitally connected and controlled devices within a house that can be remote controlled
Sensors, actuators and cloud services that support automation in any way
Control hubs to connect sensors and actuators with remote controls and to each other
B2C hardware and software sales as well as subscription fees

out-of-scope

Smart TVs
B2B/C2C sales of any kind (e.g. to hotels or office buildings)

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Smart Home - Austria

in-scope

out-of-scope

Methodology

Overview