Digital Advertising - Italy

  • Italy
  • Ad spending in the Digital Advertising market is projected to reach US$5.34bn in 2022.
  • The market's largest segment is Search Advertising with a market volume of US$2.10bn in 2022.
  • In global comparison, most ad spending will be generated in the United States (US$261.10bn in 2022).
  • The average ad spending per user in the Social Media Advertising segment is projected to amount to US$46.56 in 2022.
  • In the Digital Advertising market, 58% of total ad spending will be generated through mobile in 2027.
  • In the Digital Advertising market, 88% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.
 
 
 
 
 
 
 
 
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