Classifieds - Italy

  • Italy
  • Ad spending in the Classifieds segment is projected to reach US$200.50m in 2022.
  • Ad spending is expected to show an annual growth rate (CAGR 2022-2027) of 1.43%, resulting in a projected market volume of US$215.30m by 2027.
  • In global comparison, most ad spending will be generated in China (US$7,245.00m in 2022).
  • The average ad spending per internet user in the General classifieds segment is projected to amount to US$1.49 in 2022.
  • In the Classifieds segment, 50% of total ad spending will be generated through mobile in 2027.
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