Digital Health - Italy

Italy

The Digital Health market in Italy is projected to reach a revenue of US$3.43bn in 2024.
It is expected to show an annual growth rate of 6.24% (CAGR 2024-2028), resulting in a projected market volume of US$4.37bn by 2028.
The average revenue per user (ARPU) is expected to amount to US$90.42.
In global comparison, in China is anticipated to generate the highest revenue of US$53,070.00m in 2024.
Within the Digital Health market, the largest segment in Italy will be Digital Treatment & Care, with a total revenue value of US$1.59bn in 2024.
In Italy, there is a growing trend of using digital health platforms to improve patient engagement and facilitate remote consultations with healthcare professionals.

Key regions: United States, China, Japan, Asia, Europe

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Currency

Analyst Opinion

The Digital Health market in Italy is experiencing significant growth and evolution, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: Italian consumers are increasingly embracing digital health solutions for convenience, accessibility, and personalized care. The demand for online doctor consultations is rising as patients seek quick medical advice without the need for physical appointments. Moreover, digital fitness and well-being platforms are gaining popularity among health-conscious individuals looking for virtual workout sessions and wellness programs.

Trends in the market: In Italy, the digital treatment and care segment is witnessing a surge in adoption as healthcare providers leverage telemedicine and remote monitoring tools to enhance patient outcomes and streamline healthcare delivery. The integration of AI-driven solutions and wearable devices is revolutionizing how medical services are accessed and delivered, driving efficiency and effectiveness in the healthcare system.

Local special circumstances: Italy's aging population and the increasing prevalence of chronic diseases are driving the demand for digital health solutions that can provide continuous monitoring and management of health conditions. The country's fragmented healthcare system and regional disparities in access to care are also propelling the adoption of digital health technologies to bridge the gap and improve healthcare equity across different regions.

Underlying macroeconomic factors: The government's initiatives to promote digital innovation in healthcare, coupled with regulatory reforms supporting telemedicine and eHealth services, are creating a conducive environment for the growth of the Digital Health market in Italy. Additionally, the COVID-19 pandemic has accelerated the digital transformation of the healthcare sector, prompting healthcare providers and patients to embrace technology-enabled solutions for remote consultations, monitoring, and treatment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.