Social Media Advertising

  • Singapore
  • Ad spending in the Social Media Advertising segment is projected to reach US$452m in 2021.
  • Ad spending is expected to show an annual growth rate (CAGR 2021-2025) of 13.41%, resulting in a projected market volume of US$748m by 2025.
  • In global comparison, most ad spending will be generated in the United States (US$56,677m in 2021).
  • In the Social Media Advertising segment, US$439m of total ad spending will be generated through mobile in 2025.
  • In the Social Media Advertising segment, the number of users is expected to amount to 4.5m users by 2025.
  • The market share of Facebook Inc. amounts to an estimated 90% of the Social Media Advertising segment and the selected region in 2021.
 
 
 
 
 
 
 
 
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