Video Advertising - France | Statista Market Forecast

Ad spending in the Video Advertising segment is projected to reach US$2.55bn in 2023.
Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 9.14%, resulting in a projected market volume of US$3.61bn by 2027.
With a projected market volume of US$94,440.00m in 2023, most revenue will be generated in the United States.
In the Video Advertising segment, US$2.79bn of total ad spending will be generated through mobile in 2027.
The average ad spending per internet user in the Video Advertising segment is projected to amount to US$45.12 in 2023.
Connected TV ad spending in the Video Advertising segment is projected to reach US$357.30m in 2023.
Connected TV is expected to show an annual growth rate (CAGR 2023-2027) of 10.50%, resulting in a projected market volume of US$532.70m by 2027.
In the year 2021 a share of 35.5% of users is in the high income group.
In the year 2021 a share of 23.8% of users is 25-34 years old.
In the year 2021 a share of 52.3% of users is male.

Video Advertising considers all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

These advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

in-scope

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising

out-of-scope

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

Please wait

Download PDF FAQs and more info on the methodology