Digital Fitness & Well-Being - Indonesia

  • Indonesia
  • The Digital Fitness & Well-Being market in Indonesia is expected to generate a revenue of US$827.00m by 2024.
  • This projection indicates a promising growth potential for the market.
  • Furthermore, the market is anticipated to witness a steady annual growth rate (CAGR 2024-2028) of 7.29%, resulting in a projected market volume of US$1,096.00m by 2028.
  • In terms of user penetration, it is estimated that 11.41% of the Indonesian population will be engaged in the Digital Fitness & Well-Being market by 2024.
  • This figure is expected to increase to 13.65% by 2028, showcasing a growing interest in digital fitness and well-being among the Indonesian population.
  • The average revenue per user (ARPU) in the Indonesian market is projected to be US$25.48.
  • This metric reflects the value generated by each user in terms of revenue.
  • When compared to other countries globally, in China is expected to generate the highest revenue in the Digital Fitness & Well-Being market, amounting to US$28,360.00m in 2024.
  • This highlights in China's significant presence and dominance in the market.
  • The demand for digital fitness and well-being services is rapidly growing in Indonesia, driven by the country's tech-savvy population and increasing awareness of the importance of health and wellness.

Key regions: France, Asia, Japan, Germany, Italy

Region comparison

Analyst Opinion

The Digital Fitness & Well-Being market in Indonesia is experiencing a significant growth trajectory driven by various factors.

Customer preferences:
Indonesian consumers are increasingly prioritizing their health and well-being, leading to a growing demand for digital fitness and wellness solutions. The convenience and flexibility offered by online platforms for doctor consultations and digital treatment options are appealing to individuals with busy lifestyles seeking accessible healthcare services.

Trends in the market:
One notable trend in the Indonesian market is the rising popularity of digital fitness apps and virtual workout classes. With the increasing awareness of the importance of physical activity, especially during the COVID-19 pandemic, more Indonesians are turning to online platforms to stay active and maintain their fitness routines. Additionally, the demand for online doctor consultations is on the rise as people seek convenient and safe ways to access medical advice and treatment.

Local special circumstances:
In Indonesia, the vast archipelago geography poses challenges for individuals to access healthcare facilities, especially in remote areas. The digital fitness and well-being market in the country is addressing this issue by providing virtual solutions that bridge the gap between healthcare providers and patients. Moreover, the government's initiatives to promote digital health technologies are further driving the adoption of online healthcare services in Indonesia.

Underlying macroeconomic factors:
The growing middle-class population in Indonesia with increasing disposable income is fueling the demand for digital fitness and well-being services. As more Indonesians prioritize their health and wellness, the market is witnessing a shift towards preventive healthcare measures and proactive health management. Furthermore, the improving internet infrastructure and smartphone penetration rates in the country are facilitating the widespread adoption of digital health solutions among the population.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait