Digital Fitness & Well-Being - Indonesia

Revenue in the Digital Fitness & Well-Being segment is projected to reach US$1.39bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 13.90%, resulting in a projected market volume of US$2.33bn by 2027.
User penetration will be 17.38% in 2023 and is expected to hit 22.76% by 2027.
The average revenue per user (ARPU) is expected to amount to US$28.30.
In global comparison, most revenue will be generated in China (US$31,780.00m in 2023).

The "Digital Fitness & Well-Being" segment contains the user and revenue development of two product categories: (1) portable, connected fitness devices (Digital Fitness & Well-Being Devices) and (2) digital fitness apps for use with a smartphone and/or tablet (Digital Fitness & Well-Being Apps).

The Digital Fitness & Well-Being Devices segment comprises devices that are explicitly intended for fitness and motion tracking. These include, in particular, smartwatches, smart scales equipped with sensors and activity trackers that measure and analyze the physical activity and body functions of the wearer. Smart clothing, smart shoes, and smart eyewear are excluded.

The Digital Fitness & Well-Being Apps segment includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving health and nutrition choices.

Meditation apps include apps that help users keep calm, control their emotions during stressful periods, and concentrate on the present moment. The most popular apps in this segment are Headspace, Calm, and Ten Percent Happier.

The user base covers paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising revenues are not included.

The data only reflects B2C revenues; B2B and C2C revenues are not covered.

in-scope

Smartwatches
Fitness/Activity tracking wristwear
Smart scales
Fitness apps tracking fitness achievements
Nutrition apps (e.g., calorie counters)
Meditation apps
Mindfulness apps

out-of-scope

Smart clothing
Smart shoes
Smart eyewear
Health tracking apps
Parameter-specific biosensors that measure blood pressure, temperature, blood glucose, etc.
Apps that focus on specific physical diseases

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