Market Insights Digital Digital Health Digital Treatment & Care

Digital Care Management - Australia

Australia

The Digital Care Management market in Australia is expected to experience significant growth in the coming years.
According to projections, the revenue in this market is expected to reach US$852.60m by 2024.
This growth is further expected to continue with an annual growth rate of 4.66% (CAGR 2024-2028), resulting in a projected market volume of US$1,023.00m by 2028.
In terms of user penetration, it is estimated that 53.02% of the population will be utilizing digital care management services in 2024.
This number is projected to increase to 61.00% by 2028, indicating a growing adoption of these services among Australians.
Furthermore, the average revenue per user (ARPU) is expected to be around US$60.42 , reflecting the value that individuals are willing to pay for digital care management services.
When compared globally, it is noteworthy that in the United States is anticipated to generate the highest revenue in the Digital Care Management market.
In 2024, the revenue in the United States is projected to be US$19,020.00m , highlighting its dominance in this industry.
Overall, the Digital Care Management market in Australia is poised for growth, and with increasing user penetration and revenue projections, it is a promising segment to watch in the coming years.
In Australia, the adoption of digital care management solutions in the digital health market is rapidly increasing, empowering healthcare providers to deliver personalized and efficient care to their patients.

Key regions: Italy, Japan, United Kingdom, France, Asia

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Analyst Opinion

The Digital Care Management market in Australia is experiencing a significant growth trajectory, driven by evolving customer preferences and local special circumstances.

Customer preferences: Australian consumers are increasingly turning to online pharmacy services for convenience and accessibility. The ease of ordering medications online and having them delivered to their doorstep is a major draw for busy individuals. Medication checker apps are gaining popularity as people become more health-conscious and seek reliable information about their prescriptions. Additionally, contraception and fertility apps are becoming more sought after as people look for personalized and discreet solutions for family planning.

Trends in the market: In Australia, the Digital Care Management market is witnessing a surge in the adoption of online pharmacy services. The convenience of ordering medications online and receiving them at home is particularly appealing to urban dwellers with hectic lifestyles. Medication checker apps are also becoming increasingly sophisticated, providing users with comprehensive information about drug interactions and side effects. Moreover, the rise of contraception and fertility apps reflects a growing trend towards digital solutions for reproductive health management.

Local special circumstances: Australia's vast geography and dispersed population make traditional brick-and-mortar pharmacies less accessible to many residents, especially those in rural and remote areas. This geographical challenge has fueled the demand for online pharmacy services, bridging the gap between patients and healthcare providers. Additionally, the country's strict regulations on prescription medications have prompted the development of medication checker apps to ensure compliance and safety for consumers. The increasing use of contraception and fertility apps can be attributed to a cultural shift towards embracing technology for sensitive healthcare needs.

Underlying macroeconomic factors: The growing digital infrastructure in Australia, coupled with high smartphone penetration rates, has created a conducive environment for the expansion of the Digital Care Management market. As more Australians gain access to the internet and mobile devices, the demand for online healthcare services is expected to rise. Furthermore, the government's initiatives to promote telehealth and digital health solutions are driving innovation in the sector, fostering a competitive landscape for online pharmacy, medication checker, and contraception and fertility apps providers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.