Contraception & Fertility Apps - Asia

  • Asia
  • The projected revenue in the Contraception & Fertility Apps market in Asia is estimated to reach US$113.70m by 2024.
  • This is expected to show an annual growth rate (CAGR 2024-2028) of 8.90%, resulting in a projected market volume of US$159.90m by 2028.
  • The user penetration rate is anticipated to be 0.32% in 2024 and is expected to increase to 0.34% by 2028.
  • The average revenue per user (ARPU) is projected to be US$18.72.
  • In terms of global comparison, in China is expected to generate the most revenue, with US$55,090.00k in 2024.
  • In Asia, the rising popularity of contraception and fertility apps has empowered women to take control of their reproductive health.

Key regions: India, United Kingdom, Asia, Europe, South Korea

Region comparison

Analyst Opinion

The Contraception & Fertility Apps market in Asia continues to experience significant growth and development, driven by various factors influencing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Customers in Asia are increasingly turning to Contraception & Fertility Apps for convenience, privacy, and personalized solutions. These apps offer a discreet way to access information and services related to contraception and fertility, allowing users to take control of their reproductive health from the comfort of their own homes.

Trends in the market:
In countries like Japan, South Korea, and China, there is a growing trend towards digitalization and the adoption of technology in healthcare. This trend is reflected in the increasing popularity of Contraception & Fertility Apps, which provide users with easy access to a wide range of services, including online pharmacy options, medication checkers, and fertility tracking tools.

Local special circumstances:
In conservative societies like Indonesia and Malaysia, where discussions about contraception and fertility are often considered taboo, Contraception & Fertility Apps offer a discreet and convenient way for individuals to educate themselves and access necessary resources. These apps play a crucial role in providing information and support to users in regions where traditional healthcare services may be limited or stigmatized.

Underlying macroeconomic factors:
The increasing penetration of smartphones and internet connectivity across Asia has significantly contributed to the growth of the Contraception & Fertility Apps market. As more people gain access to mobile devices and reliable internet connections, the potential user base for these apps continues to expand. Additionally, rising healthcare costs and the need for more affordable and accessible healthcare solutions have also driven the demand for digital health services, including Contraception & Fertility Apps.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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