Contraception & Fertility Apps - India

  • India
  • The Contraception & Fertility Apps market in India is projected to witness a substantial growth in revenue, reaching a staggering US$3.61m by the year 2024.
  • Furthermore, this market segment is expected to exhibit a promising compound annual growth rate (CAGR) of 12.29% from 2024 to 2028, resulting in a projected market volume of US$5.74m by the end of 2028.
  • In terms of user penetration, the Contraception & Fertility Apps market in India is anticipated to have a user penetration rate of 0.03% in 2024, with expectations of a slight increase to 0.04% by 2028.
  • This indicates a growing acceptance and adoption of these apps among the Indian population.
  • The average revenue per user (ARPU) in the Indian market is projected to be approximately US$17.68.
  • This figure represents the average amount of revenue generated per user, highlighting the potential profitability of this market segment.
  • When compared to other countries globally, it is worth noting that in China is expected to generate the highest revenue in the Contraception & Fertility Apps market, with an estimated revenue of US$55,090.00k in 2024.
  • This indicates the immense market potential and demand for these apps in China.
  • Overall, the Contraception & Fertility Apps market in India is poised for significant growth and presents a lucrative opportunity for businesses operating in this sector.
  • India's growing digital health market is witnessing a surge in the adoption of contraception and fertility apps, empowering individuals to take control of their reproductive health.

Key regions: India, United Kingdom, Asia, Europe, South Korea

Region comparison

Analyst Opinion

The Contraception & Fertility Apps market in India has been experiencing significant growth and development in recent years.

Customer preferences:
Customers in India are increasingly turning to online pharmacy apps for convenient access to contraception and fertility products. These apps offer a wide range of options, discreet delivery services, and often provide valuable information on family planning and reproductive health. Additionally, medication checker apps are becoming popular among consumers who seek to verify the authenticity and reliability of the products they are purchasing.

Trends in the market:
In India, there is a growing trend towards using contraception and fertility apps to track menstrual cycles, ovulation, and overall reproductive health. These apps offer personalized insights and reminders, making it easier for individuals to manage their fertility preferences. Moreover, the market is witnessing the introduction of innovative features such as teleconsultation with gynecologists and integration with wearable devices for more accurate data tracking.

Local special circumstances:
India's diverse population and cultural norms play a significant role in shaping the Contraception & Fertility Apps market. The country's large youth demographic, increasing awareness about reproductive health, and changing attitudes towards family planning contribute to the rising demand for such apps. Furthermore, the digital revolution in India has made smartphones more accessible, allowing a larger segment of the population to utilize these apps for their healthcare needs.

Underlying macroeconomic factors:
The Contraception & Fertility Apps market in India is also influenced by macroeconomic factors such as increasing internet penetration, rising disposable incomes, and the government's initiatives to promote digital health solutions. As more Indians gain access to smartphones and the internet, the market for online pharmacy, medication checker, contraception, and fertility apps is expected to expand further. Additionally, the COVID-19 pandemic has accelerated the adoption of telemedicine and digital health services, driving the growth of this market segment in India.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Demographics
  • Key Market Indicators
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