Digital Treatment & Care - Eastern Europe

Eastern Europe

The Digital Treatment & Care market in Eastern Europe is projected to reach a revenue of US$2.09bn in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2028) of 9.27%, resulting in a projected market volume of US$2.98bn by 2028.
The user penetration rate in Eastern Europe is estimated to be 28.56% in 2024 and is expected to increase to 40.38% by 2028.
The average revenue per user (ARPU) is projected to amount to US$29.94.
In global comparison, in the United States is anticipated to generate the highest revenue, with US$24,240.00m in 2024.
In Eastern Europe, the digital treatment and care market is rapidly growing, with countries like Poland and Hungary leading the way in implementing innovative digital health solutions.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

Amidst the growing digital health landscape in Eastern Europe, the Digital Treatment & Care market is witnessing significant growth and innovation.

Customer preferences: Customers in Eastern Europe are increasingly turning to digital solutions for their treatment and care needs due to the convenience, accessibility, and cost-effectiveness offered by these technologies. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart health devices such as thermometers, blood glucose meters, and blood pressure meters, as well as social alarms is on the rise as consumers seek more control over their health management.

Trends in the market: In countries like Poland, there is a noticeable trend towards the adoption of online pharmacies and medication checker apps, driven by the need for easy access to medications and accurate information about them. Additionally, smart health devices like blood glucose meters and blood pressure monitors are gaining popularity in Russia, as they provide individuals with real-time data to monitor and manage their health conditions effectively. The increasing use of contraception/fertility apps in countries like Ukraine is also reflective of the growing trend towards proactive family planning and reproductive health management.

Local special circumstances: In Eastern Europe, the market for digital treatment and care is influenced by unique local circumstances such as varying healthcare infrastructure, regulatory environments, and cultural attitudes towards healthcare. For instance, in countries with limited access to healthcare facilities like Romania, the adoption of digital health solutions serves as a crucial alternative for individuals to receive timely medical assistance and information. Moreover, the cultural emphasis on preventive healthcare in countries like Hungary is driving the demand for smart health devices that enable proactive health monitoring and management.

Underlying macroeconomic factors: The growth of the Digital Treatment & Care market in Eastern Europe is also supported by underlying macroeconomic factors such as increasing internet penetration, smartphone usage, and government initiatives to promote digital health technologies. As the region continues to witness economic development and technological advancements, the digital treatment and care market is expected to expand further, offering a wide range of opportunities for both consumers and healthcare providers to leverage these innovative solutions for improved health outcomes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.