Digital Health - Eastern Europe

Eastern Europe

The Digital Health market in Eastern Europe is projected to reach a revenue of US$4.16bn by 2024.
This market segment is expected to show an annual growth rate (CAGR 2024-2028) of 8.38%, resulting in a projected market volume of US$5.74bn by 2028.
The average revenue per user (ARPU) is expected to amount to US$40.14.
When compared to other countries, in China is expected to generate the most revenue in the Digital Health market, with US$53,070.00m in 2024.
Within the Digital Health market, the largest market segment will be Digital Treatment & Care, with a total revenue value of US$2.09bn in 2024.
In Eastern Europe, Poland is emerging as a leader in the Digital Health market with its innovative telemedicine solutions.

Key regions: United States, China, Japan, Asia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Health market in Eastern Europe is experiencing a significant growth trajectory, driven by various factors shaping the region's healthcare landscape.

Customer preferences: Customers in Eastern Europe are increasingly turning to digital health solutions due to their convenience and accessibility. The rise of smartphones and internet penetration in the region has made it easier for individuals to access digital fitness and well-being apps, seek online doctor consultations, and receive digital treatment and care. The younger population, in particular, is more inclined towards utilizing these digital health services as they align with their tech-savvy lifestyles.

Trends in the market: In countries like Russia and Poland, there is a growing trend towards using digital fitness and well-being apps to monitor health metrics, set fitness goals, and receive personalized workout plans. Online doctor consultations are also gaining popularity in countries such as Ukraine and Romania, where remote access to healthcare professionals is improving healthcare outcomes. Moreover, the adoption of digital treatment and care platforms is on the rise in countries like Hungary and Bulgaria, where patients can receive virtual consultations, access medical records, and manage their health conditions from the comfort of their homes.

Local special circumstances: Eastern Europe presents unique challenges and opportunities for the digital health market. The region has a diverse healthcare landscape with variations in healthcare infrastructure, regulations, and reimbursement policies across countries. For instance, countries like Estonia and Lithuania are frontrunners in implementing digital health initiatives, while others are still in the process of digitalizing their healthcare systems. Cultural factors and language barriers also play a role in shaping customer preferences and the adoption of digital health solutions in Eastern Europe.

Underlying macroeconomic factors: The economic development and government support for healthcare innovation in Eastern Europe are key drivers of the digital health market. As the region continues to invest in healthcare technology and infrastructure, the demand for digital health solutions is expected to grow. Additionally, the COVID-19 pandemic has accelerated the adoption of telemedicine and digital health services in Eastern Europe, as governments and healthcare providers look for ways to ensure continuity of care and minimize in-person visits. This shift towards digitalization is likely to have a lasting impact on the healthcare industry in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.