Digital Treatment & Care - Israel

Israel

The Digital Treatment & Care market in Israel is projected to reach a revenue of US$392.40m in 2024.
This market is expected to show an annual growth rate (CAGR 2024-2028) of 10.27%, resulting in a projected market volume of US$580.10m by 2028.
The user penetration in Israel is expected to be 53.64% in 2024 and is projected to increase to 80.14% by 2028.
The average revenue per user (ARPU) in Israel is expected to amount to US$79.63.
In global comparison, in the United States is expected to generate the highest revenue, with US$24,240.00m in 2024.
Israel has emerged as a global leader in digital treatment and care, leveraging its strong technological innovation ecosystem to develop cutting-edge solutions for the digital health market.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Israel is experiencing significant growth and innovation across various sub-markets.

Customer preferences: Customers in Israel are increasingly turning to digital solutions for their treatment and care needs due to the convenience and accessibility they offer. With busy lifestyles and a tech-savvy population, there is a growing demand for digital contraception/fertility apps, medication checker apps, online pharmacies, smart health monitoring devices, and social alarms.

Trends in the market: In Israel, there is a noticeable trend towards the adoption of digital therapeutics and smart health devices. Contraception/fertility apps are gaining popularity among women looking for non-invasive and convenient family planning solutions. Medication checker apps are being used to cross-reference drug information and ensure safe usage. Online pharmacies are providing a convenient way for people to order and receive their medications. Smart health monitoring devices like thermometers, blood glucose meters, and blood pressure meters are enabling individuals to track their health parameters easily. Social alarms are becoming essential for the elderly population to seek help in case of emergencies.

Local special circumstances: Israel has a strong reputation for innovation and technology, which is reflected in the development and adoption of digital treatment and care solutions. The country has a robust healthcare system that is supportive of digital health initiatives. Additionally, Israel has a high percentage of tech-savvy individuals who are early adopters of new technologies, contributing to the growth of the digital treatment & care market.

Underlying macroeconomic factors: The Israeli government has been promoting digital health initiatives to improve healthcare accessibility and efficiency. This has created a favorable regulatory environment for digital treatment and care providers. Furthermore, the increasing healthcare expenditure in Israel indicates a growing focus on improving healthcare services, making it an attractive market for digital health companies. The rising awareness about preventive healthcare and the importance of regular health monitoring are also driving the demand for digital treatment and care solutions in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.