eServices - Israel

  • Israel
  • Revenue in the eServices market is projected to reach US$180.20m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.61%, resulting in a projected market volume of US$192.10m by 2028.
  • The Event Tickets market is expected to show a revenue growth of 2.7% in 2025.
  • The Event Tickets market has a projected market volume of US$164.90m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$149,400.00m in 2024).
  • The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$115.20 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 1.4m users by 2028.
  • User penetration in the Event Tickets market will be at 15.6% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Region comparison

Analyst Opinion

The eServices market in Israel has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences:
Israeli consumers have increasingly embraced eServices due to their convenience and efficiency. The widespread use of smartphones and high internet penetration rates have made it easier for consumers to access and use eServices. Additionally, younger consumers, who are more tech-savvy and comfortable with digital platforms, are driving the demand for eServices in Israel.

Trends in the market:
One of the key trends in the eServices market in Israel is the rise of online shopping. Israeli consumers are increasingly turning to e-commerce platforms to purchase a wide range of products and services. This trend has been further accelerated by the COVID-19 pandemic, which has led to a surge in online shopping as consumers seek to avoid physical stores. As a result, e-commerce platforms in Israel have experienced significant growth and are continuously expanding their offerings to meet the evolving demands of consumers. Another important trend in the eServices market is the increasing adoption of digital payment solutions. Israeli consumers are shifting away from traditional cash-based transactions and embracing digital payment methods such as mobile wallets and contactless payments. This trend is driven by the convenience and security offered by digital payment solutions, as well as the growing availability of such services in Israel. As a result, digital payment providers have seen a surge in demand and are continuously innovating to provide new and improved services to consumers.

Local special circumstances:
Israel has a highly developed technology sector, often referred to as the "Start-Up Nation. " The country's thriving tech ecosystem and entrepreneurial culture have fostered the growth of innovative eService companies. Israeli start-ups are known for their cutting-edge technologies and have been successful in attracting both domestic and international investments. This has further fueled the growth of the eServices market in Israel, as these companies continue to develop and offer new and innovative solutions to meet the needs of consumers.

Underlying macroeconomic factors:
Israel's strong economy and high disposable income levels have also contributed to the growth of the eServices market. The country has a relatively high GDP per capita compared to other countries in the region, which means that consumers have more purchasing power and are willing to spend on eServices. Additionally, the Israeli government has been supportive of the eServices sector, providing favorable regulatory frameworks and incentives for companies operating in the industry. This has created a conducive environment for the growth and development of the eServices market in Israel. In conclusion, the eServices market in Israel is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The rise of online shopping and digital payment solutions, coupled with Israel's thriving tech ecosystem and supportive government policies, have contributed to the expansion of the eServices market in the country. As consumer demand for convenience and efficiency continues to grow, the eServices market in Israel is expected to further evolve and innovate to meet the evolving needs of consumers.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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