Digital Health - Iraq

Iraq

The projected revenue for the Digital Health market in Iraq is set to reach US$252.20m by 2024.
This sector is expected to demonstrate a compound annual growth rate (CAGR 2024-2028) of 9.80%, leading to a projected market volume of US$366.60m by 2028.
The average revenue per user (ARPU) is anticipated to be around US$17.27.
In comparison to other countries, in China is predicted to generate the highest revenue in the Digital Health market, amounting to US$53,070.00m in 2024.
WithIraq, the largest market segment will be Digital Fitness & Well-Being, which is estimated to reach a total revenue value of US$184.10m in 2024.
In Iraq, the digital health market is rapidly expanding, with a focus on telemedicine and mobile health apps to improve access to healthcare services in remote areas.

Key regions: United States, China, Japan, Asia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Health market in Iraq is experiencing significant growth and development across various segments.

Customer preferences: In Iraq, customers are increasingly turning to digital health solutions for convenience and accessibility. The younger population, in particular, is driving the demand for online doctor consultations and digital fitness platforms. The convenience of accessing healthcare services from the comfort of their homes is a significant factor influencing customer preferences in the digital health market.

Trends in the market: One notable trend in the Iraqi digital health market is the rise of online doctor consultation platforms. With limited access to healthcare facilities in certain regions of the country, virtual consultations provide a viable alternative for patients to receive medical advice and prescriptions. Additionally, digital fitness and well-being apps are gaining popularity as more Iraqis prioritize their health and wellness.

Local special circumstances: Iraq's healthcare system faces challenges such as inadequate infrastructure and a shortage of healthcare professionals, especially in rural areas. As a result, digital health solutions offer a promising way to bridge the gap and improve healthcare accessibility for the population. The increasing smartphone penetration in Iraq also contributes to the adoption of digital health services.

Underlying macroeconomic factors: The growing penetration of smartphones and the internet in Iraq are key macroeconomic factors driving the expansion of the digital health market. As more people gain access to mobile devices and the internet, the potential customer base for digital health services expands. Additionally, the government's initiatives to promote telemedicine and digital healthcare solutions further support the growth of the market in Iraq.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.