Digital Health - Romania

  • Romania
  • In 2024, the projected revenue in the Digital Health market in Romania is expected to reach US$440.00m.
  • Looking ahead, the market is anticipated to show an annual growth rate (CAGR 2024-2028) of 7.44%, resulting in a projected market volume of US$586.20m by 2028.
  • The average revenue per user (ARPU) is projected to be US$33.52.
  • When compared globally, it is important to note that the majority of revenue will be generated in China, amounting to US$53,070.00m in 2024.
  • However, with Romania, the largest market segment in Digital Health market will be Digital Fitness & Well-Being, with a total revenue value of US$265.30m in 2024.
  • Romania is experiencing a surge in digital health startups, driven by a growing demand for telemedicine services and innovative healthcare solutions.

Key regions: United States, China, Japan, Asia, Europe

Region comparison

Analyst Opinion

The Digital Health market in Romania is experiencing significant growth and development, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences:
Consumers in Romania are increasingly turning to digital health solutions for convenience, accessibility, and cost-effectiveness. The younger population, in particular, is more inclined towards using online platforms for fitness tracking, well-being monitoring, and virtual doctor consultations. The ease of scheduling appointments, receiving quick medical advice, and accessing healthcare services remotely are key factors driving the adoption of digital health solutions in the country.

Trends in the market:
In Romania, the digital fitness and well-being segment is witnessing a surge in demand as more individuals prioritize their health and seek personalized fitness plans and wellness programs. Online doctor consultation services are also gaining traction, especially in rural areas where access to healthcare facilities may be limited. Moreover, the digital treatment and care sector is evolving rapidly with the integration of telemedicine solutions and remote monitoring devices to manage chronic conditions effectively.

Local special circumstances:
One of the unique aspects of the Digital Health market in Romania is the increasing collaboration between healthcare providers and technology companies to deliver innovative solutions to consumers. Partnerships between traditional medical institutions and digital health startups are driving the development of telehealth platforms, wearable devices, and health apps tailored to the local population's needs. Additionally, the government's initiatives to promote eHealth services and digital infrastructure are creating a conducive environment for the growth of the Digital Health market in Romania.

Underlying macroeconomic factors:
The growing penetration of smartphones and internet connectivity, coupled with rising healthcare awareness among the Romanian population, is propelling the expansion of the Digital Health market in the country. Economic factors such as increasing disposable income levels and changing lifestyle patterns are also influencing consumer behavior towards embracing digital health solutions. Furthermore, regulatory reforms and policies supporting telemedicine practices are shaping the landscape of the Digital Health market in Romania, fostering innovation and competition among industry players.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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