Smart Home - Romania

  • Romania
  • The projected revenue in Romania's Smart Home market for 2024 is estimated to reach US$464.5m.
  • This market is expected to exhibit a compound annual growth rate (CAGR) of 12.40% between 2024 and 2028, resulting in a projected market volume of US$741.5m by 2028.
  • Moreover, the number of active households in the Smart Home market is anticipated to reach [users_currentlayer_yearend] by 2028.
  • In terms of household penetration, it is projected to be 21.8% in 2024 and is expected to rise to 51.7% by 2028.
  • Currently, the average revenue per installed Smart Home market is expected to be US$268.60.
  • When compared globally, it is worth noting that United States generates the highest revenue in the Smart Home market, with a total of US$38,800.0m in 2024.
  • Romania is experiencing a growing trend in the Smart Home market, with an increasing number of homeowners adopting automated systems for convenience and energy efficiency.

Key regions: United States, United Kingdom, Germany, Europe, Norway

Region comparison


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.


  • Revenue
  • Smart Homes
  • Demographics
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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