Digital Health - Vietnam

  • Vietnam
  • Vietnam's Digital Health market is expected to see a significant increase in revenue, with projections indicating that it will reach US$905.80m by 2024.
  • Furthermore, the market is anticipated to experience a steady annual growth rate of 7.71% (CAGR 2024-2028), leading to a projected market volume of US$1,219.00m by 2028.
  • The average revenue per user (ARPU) is predicted to be around US$34.04.
  • When compared globally, in China is expected to generate the highest revenue in the Digital Health market, with an estimated amount of US$53,070.00m in 2024.
  • Among the various segments within the market, Digital Fitness & Well-Being is anticipated to be the largest, with a total revenue value of US$422.90m in 2024.
  • Vietnam's digital health market is booming, with a surge in telemedicine services and an increasing adoption of wearable devices among the population.

Key regions: United States, China, Japan, Asia, Europe

Region comparison

Analyst Opinion

The Digital Health market in Vietnam is experiencing significant growth and development with the increasing adoption of digital fitness and well-being, online doctor consultation, and digital treatment and care services.

Customer preferences:
Customers in Vietnam are increasingly turning to digital health solutions due to the convenience and accessibility they offer. With hectic lifestyles and limited time for traditional healthcare visits, individuals are opting for online doctor consultations and digital fitness platforms to easily manage their health and well-being. The younger population, in particular, is driving the demand for these digital services as they are more tech-savvy and value convenience in their healthcare options.

Trends in the market:
In Vietnam, there is a noticeable trend towards the integration of technology in healthcare services. Digital fitness and well-being apps are gaining popularity as they provide personalized workout plans and health tracking features. Online doctor consultation platforms are also on the rise, allowing patients to seek medical advice remotely. Moreover, digital treatment and care services, such as telemedicine and remote monitoring, are becoming more prevalent as healthcare providers look for ways to reach a wider patient base.

Local special circumstances:
Vietnam's digital health market is uniquely positioned for growth due to several special circumstances. The country has a young and tech-savvy population that is quick to adopt digital solutions. Additionally, the government is increasingly supportive of digital health initiatives, paving the way for more innovation and investment in the sector. The rising middle class in Vietnam is also driving demand for quality healthcare services, making digital health solutions an attractive option for many individuals.

Underlying macroeconomic factors:
The rapid digitalization of the healthcare sector in Vietnam is also influenced by underlying macroeconomic factors. The country's improving internet infrastructure and smartphone penetration rates are making it easier for individuals to access digital health services. Furthermore, the growing disposable income levels in Vietnam are enabling more people to invest in their health and well-being, contributing to the overall growth of the digital health market in the country.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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