Matchmaking - Europe

  • Europe
  • Revenue in the Matchmaking market is projected to reach US$0.61bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.99%, resulting in a projected market volume of US$0.66bn by 2028.
  • In the Matchmaking market, the number of users is expected to amount to 9.5m users by 2028.
  • User penetration will be 1.0% in 2024 and is expected to hit 1.1% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$69.32.
  • In global comparison, most revenue will be generated in China (US$1,211.00m in 2024).
  • With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Region comparison

Analyst Opinion

The Matchmaking market in Europe has been experiencing significant growth and development in recent years. Customer preferences are shifting towards online platforms and mobile applications, creating new opportunities for matchmaking services. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the expansion of the market. Customer preferences in the European matchmaking market have been influenced by the increasing use of technology and the convenience it offers. More and more people are turning to online platforms and mobile applications to find potential partners, as they provide a wider pool of options and allow for easier communication. The younger generation, in particular, is embracing these digital platforms, leading to a surge in demand for online matchmaking services. Furthermore, the COVID-19 pandemic has accelerated the adoption of online dating, as it has limited traditional offline dating opportunities. Trends in the European matchmaking market reflect the growing popularity of online platforms. Companies are investing in advanced algorithms and artificial intelligence to enhance the matching process and provide more personalized recommendations. This trend is driven by the need to differentiate from competitors and offer a more efficient and effective matchmaking experience. Additionally, niche matchmaking services targeting specific demographics or interests are gaining traction, catering to individuals with unique preferences. Local special circumstances in Europe also contribute to the development of the matchmaking market. The continent is known for its diverse cultures and languages, which creates opportunities for specialized matchmaking services that cater to specific communities or regions. These services can provide a more tailored experience and address the unique needs of different cultural backgrounds. Furthermore, Europe has a high population density in many urban areas, increasing the chances of finding compatible matches and facilitating face-to-face meetings. Underlying macroeconomic factors have played a role in the growth of the matchmaking market in Europe. The region has experienced stable economic growth, leading to higher disposable incomes and increased spending on leisure activities, including dating and matchmaking services. Moreover, changing societal norms and attitudes towards relationships have contributed to the expansion of the market. People are more open to non-traditional forms of dating and are willing to invest in matchmaking services to find compatible partners. In conclusion, the matchmaking market in Europe is developing rapidly due to shifting customer preferences towards online platforms and mobile applications. The use of advanced technology, niche services, and local special circumstances further contribute to the growth of the market. Additionally, underlying macroeconomic factors such as stable economic growth and changing societal norms have created a favorable environment for the expansion of matchmaking services in Europe.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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