Online Dating - Central & Western Europe

  • Central & Western Europe
  • Revenue in the Online Dating market is projected to reach US$0.50bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.47%, resulting in a projected market volume of US$0.53bn by 2028.
  • In the Online Dating market, the number of users is expected to amount to 40.2m users by 2028.
  • User penetration will be 11.1% in 2024 and is expected to hit 12.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$13.48.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

The Online Dating market in Central & Western Europe is experiencing steady growth and development, driven by changing customer preferences and local special circumstances. Customer preferences in the Online Dating market in Central & Western Europe are heavily influenced by the increasing acceptance and usage of online platforms for social interactions. With the rise of technology and the internet, people are becoming more comfortable with the idea of meeting and connecting with others online. This has led to a shift in customer preferences towards online dating platforms, which offer convenience, accessibility, and a wider pool of potential partners. Furthermore, the busy lifestyles of individuals in Central & Western Europe, coupled with the growing importance of work-life balance, have also contributed to the popularity of online dating platforms, as they provide a convenient way for people to meet and connect with others without the need for traditional dating methods. Trends in the Online Dating market in Central & Western Europe are characterized by the increasing popularity of niche dating platforms. As customers become more specific in their preferences and interests, niche dating platforms have emerged to cater to these specific needs. Whether it is based on religious beliefs, hobbies, or specific demographics, niche dating platforms offer a targeted approach to online dating, allowing individuals to find like-minded partners more easily. This trend is driven by the desire for more personalized and tailored online dating experiences, as customers seek to find partners who share similar interests and values. Local special circumstances also play a role in shaping the Online Dating market in Central & Western Europe. Cultural factors, such as the importance placed on relationships and family values, influence the way individuals approach online dating. In some countries, there may be a stigma attached to online dating, which can impact the adoption and usage of online dating platforms. However, as attitudes towards online dating continue to evolve and become more positive, this stigma is gradually diminishing, allowing for greater acceptance and usage of online dating platforms. Underlying macroeconomic factors, such as the overall economic stability and disposable income levels in Central & Western Europe, also contribute to the development of the Online Dating market. As the economy grows and disposable incomes increase, individuals have more financial resources to spend on leisure activities, including online dating. This has led to a higher demand for online dating services, as individuals are willing to invest in finding meaningful connections and relationships. In conclusion, the Online Dating market in Central & Western Europe is experiencing growth and development due to changing customer preferences, the emergence of niche dating platforms, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and attitudes towards online dating become more positive, the Online Dating market in Central & Western Europe is expected to continue its upward trajectory.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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