The Event Tickets market in Pakistan has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons for this growth is the increasing popularity of live events among the Pakistani population. People in Pakistan have always had a strong interest in music, sports, and other forms of entertainment. However, in recent years, there has been a noticeable shift towards attending live events rather than simply consuming them through media platforms. This change in customer preferences has led to a surge in demand for event tickets.
Trends in the market: Another trend in the Event Tickets market in Pakistan is the increasing number of international events being held in the country. Pakistan has been actively promoting itself as a tourist destination and attracting foreign investment. As a result, there has been a rise in the number of international artists, sports teams, and performers coming to Pakistan to hold events. This has not only increased the variety of events available to the Pakistani audience but has also attracted international tourists who are interested in attending these events.
Local special circumstances: In addition to the general trends in the market, there are also some local special circumstances that have contributed to the growth of the Event Tickets market in Pakistan. One such circumstance is the presence of a large young population in the country. Pakistan has one of the youngest populations in the world, with a significant portion of its population under the age of 30. This young demographic is more likely to be interested in attending live events and has the disposable income to do so.
Underlying macroeconomic factors: Furthermore, the improving economic conditions in Pakistan have also played a role in the growth of the Event Tickets market. The country has seen a steady increase in its GDP and per capita income in recent years. This has resulted in an overall increase in the purchasing power of the population, making event tickets more affordable for a larger segment of the population. Overall, the Event Tickets market in Pakistan is experiencing growth due to the changing customer preferences, the increasing number of international events, the presence of a young population, and the improving economic conditions in the country. These factors are likely to continue driving the growth of the market in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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