Market Insights Digital eServices Event Tickets

Sport Events - Pakistan

Pakistan

Revenue in the Sport Events market is projected to reach US$62.89m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.84%, resulting in a projected market volume of US$73.11m by 2028.
In the Sport Events market, the number of users is expected to amount to 2.3m users by 2028.
User penetration will be 0.9% in 2024 and is expected to hit 0.9% by 2028.
The average revenue per user (ARPU) is expected to amount to US$28.24.
In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Market

Region

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Currency

Analyst Opinion

Sport events in Pakistan are gaining popularity and experiencing significant growth in recent years. This can be attributed to several factors, including changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Pakistan have shifted towards a more active and healthy lifestyle. People are increasingly participating in and attending sports events as a form of entertainment and recreation. This is fueled by a growing awareness of the importance of physical fitness and the desire to engage in social activities. Additionally, the younger generation in Pakistan is showing a greater interest in sports, both as spectators and participants. This demographic shift has contributed to the increasing demand for sport events in the country. Trends in the sport events market in Pakistan reflect the global trends in the industry. One of the key trends is the rise of professional sports leagues and tournaments. Pakistan has seen the emergence of various professional leagues in sports such as cricket, football, and hockey. These leagues attract top talent from around the world and provide a platform for local players to showcase their skills. The popularity of these leagues has resulted in increased sponsorship and investment in the sport events market. Another trend in the market is the integration of technology in sport events. Pakistan has witnessed the use of advanced technology in broadcasting, ticketing, and fan engagement. This includes live streaming of matches, mobile ticketing, and interactive fan experiences. These technological advancements enhance the overall experience for both spectators and participants, and contribute to the growth of the sport events market. Local special circumstances also play a role in the development of the sport events market in Pakistan. The country has a rich sporting heritage and a passionate fan base. This creates a conducive environment for the growth of sport events. Furthermore, the government of Pakistan has recognized the potential of the sport industry and has taken initiatives to promote and support sport events. This includes the development of sports infrastructure, hosting international tournaments, and providing financial incentives for sports organizations. Underlying macroeconomic factors also contribute to the growth of the sport events market in Pakistan. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income and consumer spending. This has led to a higher demand for leisure activities, including sport events. Additionally, the growing middle class in Pakistan has more disposable income and is willing to spend on entertainment and recreational activities. In conclusion, the sport events market in Pakistan is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The increasing popularity of sport events reflects a shift towards a more active and healthy lifestyle, while the rise of professional leagues and technological advancements contribute to the overall growth of the market. The rich sporting heritage, government support, and favorable macroeconomic conditions further support the development of the sport events market in Pakistan.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.