Sport Events - Norway

  • Norway
  • Revenue in the Sport Events market is projected to reach US$156.60m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.88%, resulting in a projected market volume of US$168.70m by 2028.
  • In the Sport Events market, the number of users is expected to amount to 0.8m users by 2028.
  • User penetration will be 13.6% in 2024 and is expected to hit 13.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$205.80.
  • In global comparison, most revenue will be generated in the United States (US$16,430.00m in 2024).
  • With a projected rate of 17.1%, the user penetration in the Sport Events market is highest in Luxembourg.

Key regions: India, Brazil, Germany, South Korea, China

Region comparison

Analyst Opinion

The Sport Events market in Norway is experiencing steady growth and development, driven by customer preferences, market trends, and local special circumstances.

Customer preferences:
Norwegian consumers have a strong affinity for sports and outdoor activities, making the Sport Events market a popular choice for entertainment and leisure. The population's active lifestyle and interest in physical fitness contribute to the demand for sports events. Additionally, Norwegians value nature and the outdoors, making outdoor sports events particularly appealing.

Trends in the market:
One of the key trends in the Sport Events market in Norway is the increasing popularity of extreme sports events. Norwegians are known for their adventurous spirit, and events such as extreme skiing, mountain biking, and rock climbing attract a growing number of participants and spectators. This trend is driven by the desire for adrenaline-pumping experiences and the opportunity to connect with nature in a unique way. Another trend in the market is the rise of spectator sports events. Norwegians are passionate about traditional sports such as football and skiing, and attendance at matches and competitions is high. The success of Norwegian athletes in international competitions has also contributed to the popularity of spectator sports events. This trend is further fueled by the increasing availability of live streaming and digital platforms, allowing fans to engage with sports events from the comfort of their homes.

Local special circumstances:
Norway's stunning natural landscapes provide a unique backdrop for sports events, attracting both domestic and international participants. The country's mountains, fjords, and forests offer a wide range of opportunities for outdoor activities, making it an ideal destination for adventure sports events. Additionally, Norway's strong sporting culture and infrastructure, including well-maintained sports facilities and stadiums, contribute to the success of sports events.

Underlying macroeconomic factors:
The strong economy in Norway supports the growth of the Sport Events market. With a high standard of living and disposable income, Norwegians have the means to participate in and attend sports events. The government's investment in sports and recreation also plays a significant role in the development of the market. Public funding for sports infrastructure and initiatives encourages participation and supports the organization of sports events. In conclusion, the Sport Events market in Norway is thriving due to customer preferences for active lifestyles and outdoor activities, the popularity of extreme sports and spectator events, the country's unique natural landscapes, and the strong economy and government support. These factors contribute to the growth and development of the market, providing opportunities for both participants and organizers of sports events.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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