Online Dating - Norway

  • Norway
  • Revenue in the Online Dating market is projected to reach US$4.65m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.64%, resulting in a projected market volume of US$4.77m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 756.7k users by 2028.
  • User penetration will be 12.1% in 2024 and is expected to hit 13.1% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$6.83.
  • In global comparison, most revenue will be generated in the United States (US$1,392.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Region comparison

Analyst Opinion

Online dating has become increasingly popular in Norway, with a growing number of people turning to digital platforms to find love and companionship. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to the development of the online dating market in Norway.

Customer preferences:
Norwegian consumers have shown a strong preference for online dating due to its convenience and efficiency. The busy lifestyles of modern Norwegians make it difficult to meet potential partners through traditional means, such as social events or introductions by friends. Online dating provides a convenient way to connect with others and explore potential matches without the need for face-to-face interactions. Additionally, the anonymity offered by online platforms allows individuals to feel more comfortable and confident in expressing themselves, leading to more meaningful connections.

Trends in the market:
One of the key trends in the online dating market in Norway is the increasing popularity of niche dating platforms. Instead of relying on general dating apps, many Norwegians are seeking platforms that cater to specific interests or demographics. This trend reflects the desire for more targeted and personalized experiences, as individuals look for partners who share their values, hobbies, or cultural backgrounds. Niche dating platforms also provide a sense of community and belonging, which can enhance the overall user experience. Another trend in the market is the growing acceptance and normalization of online dating in Norwegian society. In the past, there was a stigma attached to online dating, with some people viewing it as a desperate or last resort option. However, as more Norwegians embrace digital technologies and become accustomed to online interactions, the perception of online dating has shifted. It is now seen as a legitimate and effective way to meet potential partners, with many success stories and positive experiences shared among friends and family.

Local special circumstances:
Norway's small population and scattered geography present unique challenges and opportunities for the online dating market. With a population of just over 5 million people, the pool of potential matches is relatively limited compared to larger countries. This has led to the development of localized and specialized dating platforms that cater specifically to the Norwegian market. These platforms focus on connecting individuals within specific regions or communities, increasing the chances of finding compatible matches.

Underlying macroeconomic factors:
Norway's high standard of living and gender equality contribute to the growth of the online dating market. With a strong economy and high disposable income, Norwegians have the financial means to invest in online dating services and premium features. Additionally, the country's emphasis on gender equality creates a more balanced and inclusive dating environment, where both men and women actively participate in online dating and have equal opportunities to initiate and pursue relationships. In conclusion, the online dating market in Norway is developing due to customer preferences for convenience and efficiency, the increasing popularity of niche dating platforms, the growing acceptance of online dating in society, the unique challenges and opportunities presented by Norway's small population and scattered geography, and the underlying macroeconomic factors of high living standards and gender equality.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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