Online Lottery - Norway

  • Norway
  • Revenue in the Online Lottery market is projected to reach US$78.22m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.11%, resulting in a projected market volume of US$95.47m by 2028.
  • In the Online Lottery market, the number of users is expected to amount to 187.1k users by 2028.
  • User penetration will be 2.7% in 2024 and is expected to hit 3.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.52k.
  • In global comparison, most revenue will be generated in the United States (US$5,743.00m in 2024).
  • With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Region comparison

Analyst Opinion

The Online Lottery market in Norway has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Norway have shifted towards online lottery platforms due to their convenience and accessibility. With the increasing use of smartphones and internet penetration, more people are opting for online lottery services that allow them to participate in various lotteries from the comfort of their own homes. This trend is not unique to Norway but is part of a global shift towards online gambling and gaming. In addition to customer preferences, several market trends have contributed to the growth of the Online Lottery market in Norway. One trend is the increasing popularity of international lotteries among Norwegian players. Online platforms offer the opportunity to participate in lotteries from around the world, giving players access to larger jackpots and a wider range of games. This trend has been facilitated by advancements in technology and the ability to easily purchase lottery tickets online. Another trend in the market is the introduction of innovative features and promotions by online lottery operators. These features, such as syndicate play, allow players to pool their resources and increase their chances of winning. Additionally, online operators often offer special promotions and bonuses to attract new customers and retain existing ones. These trends have contributed to the overall growth of the Online Lottery market in Norway. Local special circumstances also play a role in the development of the Online Lottery market in Norway. The country has a well-regulated gambling industry, with strict laws and regulations in place to protect consumers. This creates a safe and secure environment for online lottery players, increasing their trust and confidence in the market. Furthermore, the Norwegian government has implemented measures to prevent problem gambling, which has helped to create a positive image for the industry. Underlying macroeconomic factors have also contributed to the growth of the Online Lottery market in Norway. The country has a high standard of living and a strong economy, which has led to increased disposable income for many Norwegians. This has allowed more people to participate in online lotteries and spend money on leisure activities. Additionally, the country's stable political and economic environment has attracted international online lottery operators, further expanding the market. In conclusion, the Online Lottery market in Norway is growing due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online platforms, the popularity of international lotteries, innovative features and promotions, a well-regulated industry, and a strong economy all contribute to the development of the market. As these factors continue to evolve, the Online Lottery market in Norway is expected to further expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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