Event Tickets - Thailand

Thailand

Revenue in the Event Tickets market is projected to reach US$167.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.88%, resulting in a projected market volume of US$187.50m by 2028.
The Music Events market has a projected market volume of US$75.02m in 2024.
In global comparison, most revenue will be generated in the United States (US$36,260.00m in 2024).
The average revenue per user (ARPU) in the Event Tickets market is projected to amount to US$38.87 in 2024.
In the Event Tickets market, the number of users is expected to amount to 4.4m users by 2028.
User penetration in the Event Tickets market will be at 6.1% in 2024.

Key regions: Germany, India, China, Europe, Japan

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Analyst Opinion

The Event Tickets market in Thailand is experiencing significant growth and development.

Customer preferences: Thai consumers have shown a strong preference for attending live events and entertainment, which has contributed to the growth of the Event Tickets market. The demand for tickets to concerts, sports events, theater performances, and other live shows has been steadily increasing. Thai consumers value the experience of attending these events and are willing to spend money on tickets to enjoy live entertainment.

Trends in the market: One major trend in the Event Tickets market in Thailand is the increasing popularity of international artists and performers. Thai consumers are eager to see their favorite international acts perform live, leading to high demand for tickets to concerts by popular international artists. This trend has been fueled by the growing influence of social media and online platforms, which allow Thai consumers to discover and follow international artists more easily. Another trend in the market is the rise of online ticketing platforms. Thai consumers are increasingly using online platforms to purchase tickets to events. These platforms offer convenience, allowing consumers to browse and purchase tickets from the comfort of their own homes. They also provide a wider range of ticket options, including VIP packages and early bird discounts. This trend has led to increased competition among online ticketing platforms, with companies constantly improving their platforms and services to attract more customers.

Local special circumstances: Thailand is a popular tourist destination, attracting millions of international visitors each year. This has had a positive impact on the Event Tickets market, as tourists often seek out live events and entertainment during their stay. Many international artists and performers include Thailand in their tour schedules, knowing that they can attract both local and international audiences. This has further fueled the demand for event tickets in the country.

Underlying macroeconomic factors: Thailand's strong economic growth and rising disposable incomes have contributed to the development of the Event Tickets market. As more Thai consumers have the financial means to attend live events, the demand for event tickets has increased. Additionally, the government's efforts to promote tourism and attract international visitors have also played a role in the growth of the market. In conclusion, the Event Tickets market in Thailand is experiencing significant growth and development due to customer preferences for live entertainment, the popularity of international artists, the rise of online ticketing platforms, the country's status as a tourist destination, and underlying macroeconomic factors such as strong economic growth and rising disposable incomes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.