Market Insights Digital eServices Dating Services

Casual Dating - Thailand

Thailand

Revenue in the Casual Dating market is projected to reach US$9.32m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.52%, resulting in a projected market volume of US$9.90m by 2028.
In the Casual Dating market, the number of users is expected to amount to 4.3m users by 2028.
User penetration will be 4.5% in 2024 and is expected to hit 6.1% by 2028.
The average revenue per user (ARPU) is expected to amount to US$2.95.
In global comparison, most revenue will be generated in the United States (US$293.80m in 2024).
With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Market

Region

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Currency

Analyst Opinion

The Casual Dating market in Thailand has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Thailand has a young and tech-savvy population, with a high percentage of internet users and smartphone penetration. This has led to a growing acceptance and adoption of online dating platforms, including casual dating apps. Young adults in Thailand are increasingly seeking casual relationships and dating experiences that are convenient, discreet, and accessible through their mobile devices. The convenience and anonymity offered by these platforms have made them popular among the younger generation, who value flexibility and freedom in their dating choices.

Trends in the market: One of the key trends in the Casual Dating market in Thailand is the rise of location-based dating apps. These apps use GPS technology to connect users who are in close proximity to each other, allowing for spontaneous and casual meet-ups. This trend has gained traction in Thailand due to the country's vibrant nightlife scene and the desire for casual encounters. Additionally, there has been a shift towards more inclusive and diverse platforms that cater to specific interests and preferences, such as LGBTQ+ dating apps. Another trend in the market is the increasing popularity of niche dating platforms. These platforms target specific demographics or interests, such as professionals, expatriates, or individuals with specific hobbies or interests. By catering to these niche markets, these platforms are able to provide a more tailored and personalized dating experience, which resonates with users seeking like-minded individuals.

Local special circumstances: Thailand's vibrant tourism industry has played a significant role in the growth of the Casual Dating market. The country attracts millions of tourists each year, many of whom are looking for casual dating experiences during their stay. This has created a demand for dating platforms that cater to tourists, offering them a chance to connect with locals or other travelers. Thailand's cultural openness and acceptance of casual relationships have also contributed to the growth of the market. The country has a more relaxed attitude towards dating and relationships compared to some other Asian countries, which has created a favorable environment for casual dating platforms to thrive.

Underlying macroeconomic factors: Thailand's growing middle class and increasing disposable income have also contributed to the growth of the Casual Dating market. As more people have the financial means to afford smartphones and internet access, the potential customer base for dating apps and platforms expands. The rising urbanization and changing social dynamics in Thailand have also led to a shift in dating patterns, with more individuals opting for casual relationships rather than traditional long-term commitments. In conclusion, the Casual Dating market in Thailand is experiencing growth due to changing customer preferences, including the desire for convenience and flexibility in dating choices. The rise of location-based and niche dating apps, along with Thailand's vibrant tourism industry and cultural acceptance of casual relationships, have further fueled this growth. Additionally, underlying macroeconomic factors such as a growing middle class and increasing disposable income have expanded the potential customer base for dating platforms.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.