Online Education - Ireland

  • Ireland
  • Revenue in the Online Education market is projected to reach US$315.20m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.26%, resulting in a projected market volume of US$417.20m by 2028.
  • The Online University Education market has a projected market volume of US$268.40m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$87,510.00m in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to US$0.40k in 2024.
  • In the Online Education market, the number of users is expected to amount to 978.9k users by 2028.
  • User penetration in the Online Education market will be at 15.6% in 2024.

Key regions: United States, China, Asia, Japan, Germany

Region comparison

Analyst Opinion

The Online Education market in Ireland has experienced significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences:
Customers in Ireland are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. The ability to access educational content anytime and anywhere has become a major advantage for students and professionals alike. Online education offers a wide range of courses and programs, allowing individuals to choose subjects that are relevant to their personal and professional goals. Furthermore, the interactive nature of online learning platforms provides opportunities for students to engage with instructors and fellow learners, creating a sense of community and collaboration.

Trends in the market:
One of the key trends in the online education market in Ireland is the rise of Massive Open Online Courses (MOOCs). MOOCs are online courses that are open to anyone and can be accessed for free or at a low cost. These courses are typically offered by prestigious universities and cover a wide range of subjects. MOOCs have gained popularity in Ireland due to their accessibility and the opportunity to learn from renowned experts in various fields. Another trend in the market is the increasing demand for professional development courses. As technology continues to evolve, there is a growing need for individuals to acquire new skills and stay updated with the latest industry trends. Online education platforms offer a wide range of professional development courses, allowing individuals to enhance their skills and improve their career prospects.

Local special circumstances:
Ireland has a strong education system and is home to several prestigious universities and colleges. However, not everyone has the opportunity to access these institutions due to various reasons such as location, cost, or time constraints. Online education provides an alternative pathway for individuals who are unable to attend traditional educational institutions. It allows them to access high-quality educational content and earn certifications or degrees from reputable institutions without the need to physically attend classes.

Underlying macroeconomic factors:
The growth of the online education market in Ireland is also influenced by macroeconomic factors. The country has a strong digital infrastructure, with high internet penetration and widespread access to mobile devices. This enables individuals to easily access online education platforms and participate in online courses. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education in Ireland. With the closure of schools and universities, students and professionals turned to online learning as a way to continue their education and professional development. This shift in behavior is expected to have a long-lasting impact on the online education market, as individuals realize the benefits and convenience of online learning. In conclusion, the Online Education market in Ireland is experiencing significant growth due to changing customer preferences, advancements in technology, and the impact of the COVID-19 pandemic. Online education provides a flexible and convenient way for individuals to acquire new skills and knowledge, and the availability of MOOCs and professional development courses has further fueled the market growth. With a strong digital infrastructure and a need for continuous learning, the online education market in Ireland is poised for further expansion in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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