eServices - Ireland

  • Ireland
  • Revenue in the eServices market is projected to reach US$1,824.00m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.23%, resulting in a projected market volume of US$2,071.00m by 2028.
  • The Online Education market is expected to show a revenue growth of 10.7% in 2025.
  • The Online Gambling market has a projected market volume of US$1,244.00m in 2024.
  • In global comparison, most revenue will be generated in the United States (US$149,400.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$2,255.00 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 1.1m users by 2028.
  • User penetration in the Event Tickets market will be at 22.4% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Region comparison

Analyst Opinion

The eServices market in Ireland has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Customers in Ireland have shown a strong preference for convenience and efficiency when it comes to accessing services. The increasing adoption of smartphones and internet connectivity has made it easier for customers to access eServices on the go. This has led to a surge in demand for online banking, e-commerce, and digital entertainment services. Additionally, customers are increasingly looking for personalized and tailored experiences, which has fueled the growth of eServices that offer customization options.

Trends in the market:
One of the key trends in the eServices market in Ireland is the rise of digital payment platforms. With the introduction of mobile payment solutions and digital wallets, customers are now able to make secure and convenient transactions online. This trend has been further accelerated by the COVID-19 pandemic, as more people are opting for contactless payment methods to minimize physical contact. Another trend in the market is the increasing popularity of e-learning platforms. With the closure of schools and universities during the pandemic, there has been a surge in demand for online education services. E-learning platforms have provided students and professionals with the flexibility to learn at their own pace and from the comfort of their homes.

Local special circumstances:
Ireland is known for its strong technology sector and entrepreneurial culture. The country has a highly skilled workforce and a supportive business environment, which has attracted many tech companies to establish their operations in Ireland. This has created a favorable ecosystem for the development and adoption of eServices. Furthermore, Ireland has a young and tech-savvy population, which has been quick to embrace new technologies and digital solutions. This has further fueled the demand for eServices and created a conducive environment for their growth.

Underlying macroeconomic factors:
Ireland has a strong and stable economy, which has been a key driver of the growth in the eServices market. The country has a high GDP per capita and a favorable business environment, which has attracted foreign investments and fostered innovation. Additionally, Ireland has a well-developed infrastructure and a high internet penetration rate, which has facilitated the widespread adoption of eServices. The COVID-19 pandemic has also played a role in shaping the eServices market in Ireland. The lockdown measures and social distancing restrictions have forced businesses to pivot to digital channels and offer their services online. This has accelerated the adoption of eServices across various sectors and is expected to have a long-lasting impact on the market. In conclusion, the eServices market in Ireland is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for convenience, personalized experiences, and digital solutions has fueled the growth of eServices in Ireland, with digital payment platforms and e-learning platforms emerging as key trends in the market. The strong technology sector, young population, and favorable business environment in Ireland have created a conducive ecosystem for the development and adoption of eServices. Additionally, the COVID-19 pandemic has accelerated the adoption of eServices, as businesses and customers increasingly rely on digital channels to access services.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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