Online Learning Platforms - Indonesia

  • Indonesia
  • Revenue in the Online Learning Platforms market is projected to reach US$517.40m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2026) of 7.35%, resulting in a projected market volume of US$596.20m by 2026.
  • In the Online Learning Platforms market, the number of users is expected to amount to 19.2m users by 2026.
  • User penetration will be 5.8% in 2024 and is expected to hit 6.6% by 2026.
  • The average revenue per user (ARPU) is expected to amount to US$31.17.
  • In global comparison, most revenue will be generated in China (US$40.60bn in 2024).
  • With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Region comparison

Analyst Opinion

The Online Learning Platforms market in Indonesia has been witnessing significant growth in recent years.

Customer preferences:
Indonesian customers are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The convenience of accessing educational content anytime and anywhere is a key factor driving the adoption of online learning platforms. Additionally, the wide range of courses and subjects available on these platforms caters to the diverse learning needs and interests of Indonesian customers.

Trends in the market:
One of the major trends in the Online Learning Platforms market in Indonesia is the increasing popularity of language learning courses. English language proficiency is highly valued in the country, and many Indonesians are actively seeking to improve their English skills. Online learning platforms provide a convenient and cost-effective way to learn English, with interactive lessons and personalized learning paths. Another trend in the market is the rising demand for vocational and professional courses. As the Indonesian job market becomes increasingly competitive, individuals are looking to upgrade their skills and gain certifications to enhance their employability. Online learning platforms offer a wide range of vocational and professional courses, allowing individuals to acquire industry-specific knowledge and skills.

Local special circumstances:
Indonesia has a large population, with a significant proportion of the population being young and tech-savvy. This demographic factor has contributed to the rapid adoption of online learning platforms in the country. Additionally, the widespread availability of affordable internet access and the increasing penetration of smartphones have made online learning more accessible to a larger segment of the population.

Underlying macroeconomic factors:
The growing importance of digital skills in the global economy is driving the demand for online learning platforms in Indonesia. As industries undergo digital transformation, there is a need for individuals to acquire new skills to adapt to the changing job market. Online learning platforms provide a cost-effective way for individuals to upskill or reskill themselves without the need for traditional classroom-based education. Furthermore, the COVID-19 pandemic has further accelerated the growth of the Online Learning Platforms market in Indonesia. With schools and universities closed during lockdowns, students turned to online learning platforms to continue their education remotely. This shift towards online learning is expected to have a lasting impact on the market, as individuals and institutions recognize the benefits and convenience of online education. In conclusion, the Online Learning Platforms market in Indonesia is experiencing significant growth due to customer preferences for convenience and flexibility, as well as the increasing demand for language learning and vocational courses. The young and tech-savvy population, along with the widespread availability of affordable internet access, has further fueled the adoption of online learning platforms. The growing importance of digital skills and the impact of the COVID-19 pandemic have also contributed to the market's development.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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