Online University Education - Southeast Asia

  • Southeast Asia
  • Revenue in the Online University Education market is projected to reach US$1.02bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 13.12%, resulting in a projected market volume of US$1.67bn by 2028.
  • In the Online University Education market, the number of users is expected to amount to 2.9m users by 2028.
  • User penetration will be 0.3% in 2024 and is expected to hit 0.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.56k.
  • In global comparison, most revenue will be generated in the United States (US$82.30bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Region comparison

Analyst Opinion

The Online University Education market in Southeast Asia is experiencing significant growth and development due to several key factors.

Customer preferences:
Customers in Southeast Asia are increasingly turning to online education for its convenience and flexibility. With busy work schedules and limited time, many individuals are seeking alternative ways to further their education without having to attend traditional brick-and-mortar universities. Online university education offers the flexibility to study at one's own pace and from anywhere, making it an attractive option for working professionals and individuals with family commitments. Additionally, the rising popularity of online education platforms and the increasing number of courses and programs available online have made it easier for customers to find the specific courses they are interested in.

Trends in the market:
One of the major trends in the online university education market in Southeast Asia is the increasing adoption of Massive Open Online Courses (MOOCs). MOOCs are online courses that are open to anyone and often offered by prestigious universities. These courses are typically free or available at a lower cost compared to traditional university programs. The accessibility and affordability of MOOCs have made them popular among individuals looking to gain new skills or enhance their knowledge in a particular field. Another trend in the market is the emergence of online degree programs offered by established universities. Many universities in Southeast Asia are now offering online degree programs, allowing students to earn a recognized degree without having to attend physical classes. This trend is particularly attractive to individuals who are unable to relocate or commit to a full-time, on-campus program.

Local special circumstances:
One of the key special circumstances in Southeast Asia is the lack of access to quality education in certain remote areas. Online university education provides an opportunity for individuals in these areas to access high-quality education without the need to travel long distances or relocate. This has contributed to the growth of the online education market in Southeast Asia, as it allows for greater inclusivity and equal access to education.

Underlying macroeconomic factors:
The rapid growth of the online university education market in Southeast Asia can also be attributed to the region's growing middle class and increasing internet penetration. As more individuals in Southeast Asia enter the middle class and gain access to the internet, there is a greater demand for educational opportunities that can be accessed online. This has created a favorable environment for the growth of the online education market in the region. In conclusion, the Online University Education market in Southeast Asia is experiencing significant growth and development due to customer preferences for convenience and flexibility, the increasing adoption of MOOCs, the emergence of online degree programs, the lack of access to quality education in certain areas, and the region's growing middle class and increasing internet penetration. These factors are driving the demand for online education in Southeast Asia and shaping the trends in the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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