Online Gambling - Southeast Asia

  • Southeast Asia
  • Revenue in the Online Gambling market is projected to reach US$1.23bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.26%, resulting in a projected market volume of US$1.51bn by 2028.
  • The Online Sports Betting market has a projected market volume of US$0.59bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$23,030.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$237.70 in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 6.5m users by 2028.
  • User penetration in the Online Gambling market will be at 0.7% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Region comparison

Analyst Opinion

The Online Gambling market in Southeast Asia has been experiencing significant growth in recent years. Customer preferences in the region play a key role in driving this growth. Online gambling offers convenience and accessibility to customers, allowing them to enjoy their favorite casino games and sports betting from the comfort of their own homes. Additionally, the rise of mobile technology has made it even easier for customers to access online gambling platforms on their smartphones and tablets, further fueling the market's growth. Trends in the market also contribute to its development. The increasing popularity of e-sports in Southeast Asia has led to a surge in online gambling activities related to this sector. Customers are now able to bet on their favorite e-sports teams and tournaments, adding a new dimension to the online gambling experience. Furthermore, the emergence of live dealer games has attracted a wider audience, as it provides a more immersive and interactive gambling experience compared to traditional online casino games. Local special circumstances also play a role in the development of the online gambling market in Southeast Asia. In some countries, such as the Philippines and Cambodia, the government has recognized the economic potential of the industry and has introduced regulations to attract online gambling operators. This has led to the establishment of dedicated gambling zones and the issuance of licenses to operators, creating a conducive environment for the market to thrive. Underlying macroeconomic factors also contribute to the growth of the online gambling market in Southeast Asia. The region has experienced rapid economic growth in recent years, leading to an increase in disposable income among the population. As a result, more individuals are willing to spend money on leisure activities, including online gambling. Additionally, the growing middle class in the region has a higher propensity to gamble, further fueling the market's expansion. In conclusion, the Online Gambling market in Southeast Asia is experiencing significant growth due to customer preferences for convenience and accessibility, as well as the emergence of new trends such as e-sports and live dealer games. Local special circumstances, such as government regulations and the establishment of dedicated gambling zones, also contribute to the market's development. Furthermore, underlying macroeconomic factors, including rapid economic growth and an increase in disposable income, play a role in driving the market's expansion.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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