eServices - Southeast Asia

  • Southeast Asia
  • Revenue in the eServices market is projected to reach US$4.95bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.80%, resulting in a projected market volume of US$5.11bn by 2028.
  • The Online Education market is expected to show a revenue growth of 12.6% in 2025.
  • The Online Education market has a projected market volume of US$2.06bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$149,400.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to US$237.70 in 2024.
  • In the Event Tickets market, the number of users is expected to amount to 45.2m users by 2028.
  • User penetration in the Event Tickets market will be at 6.2% in 2024.

Key regions: China, United States, Europe, Germany, Asia

Region comparison

Analyst Opinion

The eServices market in Southeast Asia has been experiencing significant growth in recent years. Customer preferences for convenient and efficient online services, combined with local special circumstances and underlying macroeconomic factors, have contributed to this trend.

Customer preferences:
Customers in Southeast Asia have shown a strong preference for eServices due to their convenience and accessibility. With the increasing penetration of smartphones and internet connectivity in the region, consumers are increasingly turning to online platforms for various services such as e-commerce, food delivery, ride-hailing, and digital payments. The ease of use, time-saving benefits, and competitive pricing offered by eServices have made them a popular choice among consumers.

Trends in the market:
One of the key trends in the eServices market in Southeast Asia is the rapid growth of e-commerce. Online shopping has gained popularity in the region, driven by factors such as the wide variety of products available, competitive pricing, and the convenience of doorstep delivery. E-commerce platforms have also expanded their offerings to include services such as grocery delivery and online marketplace for local sellers, further fueling the growth of the eServices market. Another trend in the market is the rise of on-demand services. Southeast Asian consumers are increasingly relying on on-demand services for their daily needs, such as food delivery, transportation, and home services. This trend is driven by the convenience and instant gratification provided by these services. On-demand platforms have also been quick to adapt to local preferences by offering localized services and partnering with local businesses.

Local special circumstances:
The diverse nature of Southeast Asian countries presents unique challenges and opportunities for the eServices market. For example, the archipelagic geography of Indonesia and the Philippines has led to the development of specialized logistics networks to cater to remote areas. Similarly, the high population density in countries like Singapore and Malaysia has created a strong demand for last-mile delivery services. Furthermore, the cultural diversity in Southeast Asia has influenced the types of eServices that are popular in each country. For instance, digital payment platforms have gained significant traction in countries like Indonesia and Thailand, where cash is still widely used. On the other hand, ride-hailing services have seen immense success in countries like Vietnam and the Philippines, where traffic congestion is a major issue.

Underlying macroeconomic factors:
Several macroeconomic factors have contributed to the growth of the eServices market in Southeast Asia. The region has experienced robust economic growth in recent years, leading to an expanding middle class with higher disposable incomes. This has fueled consumer spending and increased demand for eServices. Moreover, governments in Southeast Asia have recognized the potential of the digital economy and have implemented supportive policies to encourage its growth. Initiatives such as the development of digital infrastructure, promotion of e-commerce, and investment in digital skills training have created a favorable environment for the eServices market to thrive. In conclusion, the eServices market in Southeast Asia has witnessed significant growth due to customer preferences for convenience, local special circumstances, and underlying macroeconomic factors. The rise of e-commerce and on-demand services, along with the unique characteristics of each country in the region, have contributed to the development of a vibrant and dynamic eServices market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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