Online Sports Betting - Estonia

  • Estonia
  • Revenue in the Online Sports Betting market is projected to reach US$48.72m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.88%, resulting in a projected market volume of US$61.24m by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 79.5k users by 2028.
  • User penetration will be 4.9% in 2024 and is expected to hit 6.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.76k.
  • In global comparison, most revenue will be generated in Australia (US$9,757.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Region comparison

Analyst Opinion

The Online Sports Betting market in Estonia has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth in the Online Sports Betting market in Estonia is the increasing popularity of online gambling among the population. Estonians have shown a strong interest in sports, and online sports betting provides them with a convenient and exciting way to engage with their favorite sports events. Additionally, the ease of access to online betting platforms and the availability of a wide range of sports and betting options have also contributed to the growing interest in online sports betting in Estonia.

Trends in the market:
An important trend in the Online Sports Betting market in Estonia is the shift towards mobile betting. With the increasing use of smartphones and mobile devices, more and more people are choosing to place their bets on sports events through mobile apps or mobile-optimized websites. This trend is driven by the convenience and flexibility that mobile betting offers, allowing users to place bets anytime and anywhere. Another trend in the market is the increasing popularity of in-play or live betting. In-play betting allows users to place bets on sports events while they are happening, adding an extra level of excitement and engagement to the betting experience. This trend is driven by the growing demand for real-time information and the desire for instant gratification among bettors.

Local special circumstances:
Estonia has a well-developed digital infrastructure, with a high internet penetration rate and widespread access to mobile devices. This has created a favorable environment for the growth of online sports betting in the country. Additionally, Estonia has a relatively liberal regulatory environment for online gambling, which has attracted both domestic and international operators to enter the market.

Underlying macroeconomic factors:
The growth of the Online Sports Betting market in Estonia is also influenced by underlying macroeconomic factors. Estonia has experienced steady economic growth in recent years, which has led to an increase in disposable income among the population. As a result, more people have the financial means to participate in online sports betting and are willing to spend money on this form of entertainment. Furthermore, the increasing popularity of online sports betting in Estonia is part of a broader global trend. Online gambling has been growing rapidly worldwide, driven by advancements in technology, changing consumer preferences, and the increasing acceptance of online gambling as a form of entertainment. Estonia is not immune to these global trends and has seen its online sports betting market grow in line with the global market. In conclusion, the Online Sports Betting market in Estonia is experiencing significant growth due to the increasing popularity of online gambling, the shift towards mobile betting, and the growing demand for in-play betting. The country's well-developed digital infrastructure, liberal regulatory environment, and favorable macroeconomic factors have also contributed to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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