Online Sports Betting - Montenegro

  • Montenegro
  • Revenue in the Online Sports Betting market is projected to reach US$4.73m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.41%, resulting in a projected market volume of US$5.84m by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 9.9k users by 2028.
  • User penetration will be 1.3% in 2024 and is expected to hit 1.6% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$0.59k.
  • In global comparison, most revenue will be generated in Australia (US$9,757.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

 
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Analyst Opinion

The Online Sports Betting market in Montenegro has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences:
In Montenegro, there is a strong culture of sports and a passion for betting on sports events. This has led to a high demand for online sports betting platforms, as customers seek convenient and accessible ways to place their bets. Additionally, the younger generation in Montenegro is more tech-savvy and comfortable with online transactions, further fueling the growth of the online sports betting market.

Trends in the market:
One of the key trends in the online sports betting market in Montenegro is the increasing popularity of live betting. Customers are now able to place bets during live sports events, which adds an element of excitement and engagement. This trend has been driven by advancements in technology and the availability of real-time data, allowing customers to make informed decisions and place bets in real-time. Another trend in the market is the growing popularity of mobile betting. With the widespread use of smartphones and the availability of mobile betting apps, customers can now place bets anytime and anywhere. This convenience factor has contributed to the growth of the online sports betting market, as customers are no longer limited by physical locations or opening hours of traditional betting shops.

Local special circumstances:
Montenegro is a small country with a population that is passionate about sports. This creates a favorable environment for the online sports betting market to thrive. Additionally, Montenegro has a relatively liberal regulatory framework for online gambling, which has attracted both domestic and international operators to enter the market.

Underlying macroeconomic factors:
The growth of the online sports betting market in Montenegro is also influenced by underlying macroeconomic factors. Montenegro has experienced steady economic growth in recent years, which has led to an increase in disposable income and discretionary spending. As a result, more people are able to participate in online sports betting and are willing to spend money on this form of entertainment. Furthermore, Montenegro has seen a rise in tourism, with an increasing number of visitors coming to the country. This has created additional demand for online sports betting services, as tourists look for ways to engage with the local sports culture and enhance their overall experience. In conclusion, the Online Sports Betting market in Montenegro is experiencing growth due to changing customer preferences, including the demand for live betting and mobile betting. The local special circumstances, such as a strong sports culture and a liberal regulatory framework, further contribute to the market's development. Additionally, underlying macroeconomic factors, such as economic growth and tourism, play a role in driving the growth of the online sports betting market in Montenegro.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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