The Matchmaking market in Sudan has been experiencing significant growth in recent years.
Customer preferences: Sudanese individuals are increasingly turning to matchmaking services to find their life partners. This is primarily due to the convenience and efficiency offered by these services. Matchmaking platforms provide an opportunity for individuals to meet potential partners who meet their specific criteria, saving them time and effort compared to traditional methods of finding a partner. Additionally, matchmaking services often use advanced algorithms and compatibility tests to ensure better matches, increasing the likelihood of successful relationships.
Trends in the market: One of the key trends in the Sudanese matchmaking market is the growing popularity of online platforms. With the increasing penetration of the internet and smartphones in Sudan, more people have access to online matchmaking services. These platforms offer a wide range of features, such as profile creation, browsing through potential matches, and private messaging, making it easier for individuals to connect with others who share their interests and values. Another trend in the market is the rise of niche matchmaking services. Sudanese individuals are looking for more specialized matchmaking services that cater to their specific needs and preferences. This includes platforms that focus on religious matchmaking, ethnic matchmaking, and even matchmaking for specific professions or interests. By targeting specific segments of the population, these niche platforms are able to provide more tailored and personalized matchmaking experiences.
Local special circumstances: Sudan is a country with a rich cultural and religious heritage, and these factors play a significant role in the matchmaking market. Traditional values and family involvement in the matchmaking process are still highly valued in Sudanese society. While online platforms have gained popularity, many individuals still prefer to involve their families in the decision-making process when it comes to choosing a life partner. Matchmaking services in Sudan need to strike a balance between modern technology and traditional values to cater to the preferences of their customers.
Underlying macroeconomic factors: The development of the matchmaking market in Sudan is also influenced by macroeconomic factors. Sudan has experienced economic growth in recent years, leading to an increase in disposable income for many individuals. This has allowed more people to afford matchmaking services, which are often considered a premium service. Additionally, urbanization and changing social dynamics have led to an increase in the number of individuals seeking life partners outside of their immediate social circles, further driving the demand for matchmaking services. In conclusion, the matchmaking market in Sudan is growing due to changing customer preferences, including a shift towards online platforms and the demand for niche services. Local special circumstances, such as traditional values and family involvement, also play a significant role in shaping the market. The underlying macroeconomic factors, such as economic growth and urbanization, further contribute to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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