Online food delivery has become a popular trend across the globe, and Sudan is no exception. With the increasing number of people using smartphones and the internet, the online food delivery market in Sudan has witnessed significant growth in recent years.
Customer preferences: The convenience of ordering food online and having it delivered to their doorstep is the main reason why customers in Sudan prefer online food delivery. Customers can choose from a wide range of cuisines and restaurants and place their orders online without having to leave their homes or offices. Moreover, online food delivery services offer customers the option to pay online, which eliminates the need for cash transactions.
Trends in the market: One of the trends in the online food delivery market in Sudan is the increasing number of food delivery companies. These companies offer a variety of services, including food delivery from restaurants that do not have their own delivery services. Furthermore, many of these companies offer discounts and promotions to attract customers.Another trend in the online food delivery market in Sudan is the use of mobile applications. Most food delivery companies in Sudan have their own mobile applications, which allow customers to place orders and track their delivery status. The use of mobile applications has made the ordering process more convenient for customers.
Local special circumstances: Sudan is a country with a diverse culinary culture. The food delivery market in Sudan offers a wide range of cuisines, including traditional Sudanese dishes, Middle Eastern cuisine, and international cuisine. Moreover, many food delivery companies in Sudan offer Halal food, which is important for the Muslim population in the country.
Underlying macroeconomic factors: The online food delivery market in Sudan has been driven by the increasing use of smartphones and the internet. According to a report by We Are Social, Sudan has a mobile penetration rate of 27%, and the number of internet users in the country is increasing. This has created a favorable environment for the growth of the online food delivery market in Sudan. Additionally, the growing middle class in the country has increased the demand for convenient services such as online food delivery.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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