eServices - Jordan

  • Jordan
  • The eServices market in Jordan is projected to reach a revenue of US$576.60m in 2024.
  • It is expected to show a steady annual growth rate of 17.69% (CAGR 2024-2029), resulting in a projected market volume of US$1,302.00m by 2029.
  • In the Online Food Delivery market, a revenue growth of 27.9% is anticipated in 2025.
  • The Online Food Delivery market in Jordan is projected to have a market volume of US$570.70m in 2024.
  • When compared globally, China is expected to generate the most revenue in the Online Food Delivery market, with US$495.50bn in 2024.
  • The average revenue per user (ARPU) in the Online Food Delivery market is projected to be US$565.10 in 2024.
  • By 2029, the number of users in the Online Food Delivery market is estimated to reach 1.4m users.
  • The user penetration rate in the Online Food Delivery market is forecasted to be 8.9% in 2024.
  • Despite being a small market, Jordan is experiencing a rising demand for eServices, driven by a tech-savvy population and government support for digital transformation.
 
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Analyst Opinion

The eServices market in Jordan has been experiencing significant growth in recent years, driven by several key factors. Customer preferences have shifted towards digital solutions, leading to increased demand for online services. Additionally, the government has implemented initiatives to promote the adoption of eServices, further fueling market growth. Local special circumstances, such as a young and tech-savvy population, have also contributed to the development of the eServices market in Jordan. Customer preferences in Jordan have evolved to favor digital solutions, with a growing number of consumers opting to access services online. This shift can be attributed to several factors, including convenience, accessibility, and cost-effectiveness. Online platforms allow customers to access a wide range of services from the comfort of their own homes, eliminating the need for physical visits to service providers. This is particularly appealing for time-strapped individuals who value convenience and efficiency. Furthermore, online services often offer competitive pricing, making them an attractive option for cost-conscious consumers. Trends in the eServices market in Jordan indicate a growing demand for online government services. The government has been actively promoting the adoption of eServices through various initiatives, such as the establishment of a dedicated eGovernment program. This program aims to digitize government services and make them accessible to citizens and businesses online. As a result, there has been a significant increase in the availability of online government services, ranging from applying for official documents to paying taxes. This trend is expected to continue as the government continues to invest in digital infrastructure and streamline administrative processes. Local special circumstances in Jordan have played a role in the development of the eServices market. The country has a young and tech-savvy population, with a high percentage of internet users. This demographic is more likely to embrace digital solutions and actively seek out online services. Additionally, Jordan has a vibrant startup ecosystem, with many local entrepreneurs focusing on developing innovative eServices. This entrepreneurial spirit has contributed to the growth of the market by introducing new and unique digital offerings. Underlying macroeconomic factors have also influenced the development of the eServices market in Jordan. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending. This has created a favorable environment for the adoption of digital services, as consumers have more financial resources to invest in technology and online solutions. Furthermore, the government's focus on digital transformation and investment in digital infrastructure has created an enabling environment for eServices providers to thrive. In conclusion, the eServices market in Jordan is experiencing robust growth due to evolving customer preferences, government initiatives, local special circumstances, and underlying macroeconomic factors. As more consumers turn to digital solutions for their service needs, the market is expected to continue expanding in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Overview

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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