Jordan, a country located in the Middle East, has experienced a surge in the online food delivery market in recent years.
Customer preferences: Jordanians are increasingly turning to online food delivery services due to the convenience and time-saving benefits they provide. With the rise of technology and the increasing prevalence of smartphones, customers are able to easily browse menus, place orders, and track their deliveries in real-time. Additionally, the COVID-19 pandemic has further accelerated the adoption of online food delivery services as customers seek to minimize physical contact and avoid crowded public spaces.
Trends in the market: One notable trend in the Jordanian online food delivery market is the emergence of local startups and regional players competing with international giants such as Uber Eats and Deliveroo. These local players are able to cater to the specific tastes and preferences of the Jordanian population, offering a wider range of traditional local dishes and catering to dietary restrictions. Another trend is the growing popularity of healthy food options and meal plans, as customers become more health-conscious and seek out nutritious meal options.
Local special circumstances: Jordan has a diverse culinary scene, with a wide range of traditional dishes and flavors. The country's cuisine is heavily influenced by its geography and history, with influences from neighboring countries such as Syria, Lebanon, and Palestine. Additionally, Jordan has a large expat population, which has contributed to the demand for international cuisine options. These factors have contributed to the emergence of local startups and regional players in the online food delivery market, as they are able to cater to the specific tastes and preferences of the Jordanian population.
Underlying macroeconomic factors: Jordan has a relatively young population, with a median age of 23 years old. This demographic is highly tech-savvy and comfortable with using online platforms to order food. Additionally, the country has a relatively high urbanization rate, with over 80% of the population living in urban areas. This concentration of population in urban areas has created a dense customer base for online food delivery services to tap into. Finally, Jordan's economy has been growing steadily in recent years, with a focus on diversification and innovation. This has created a favorable environment for startups and entrepreneurs to launch and grow their businesses, including those in the online food delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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