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Snack Food - Asia

Asia
  • Revenue in the Snack Food Market is projected to reach US$17.23bn in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 9.35%, resulting in a projected market volume of US$24.63bn by 2029.
  • With a projected market volume of US$27.54bn in 2025, most revenue is generated United States.
  • In the Snack Food Market, the number of users is expected to amount to 267.1m users by 2029.
  • User penetration will be 4.9% in 2025 and is expected to hit 6.1% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$87.41.

Definition:

The eCommerce Snack Food market refers to the online sale of various types of snacks and related food products, including chips, cookies, nuts, popcorn, and other non-perishable items. These snacks are typically packaged in small portions and are consumed as a quick and convenient snack option. Online platforms and websites enable consumers to purchase these snack food products directly from manufacturers or through third-party sellers, offering a wide range of choices and convenient delivery options.

Structure:

The market consists out of several parts, namely: Tortilla Chips, Flips & Pretzels, Potato Chips, Cookies & Crackers. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Snack Food comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included.

Key players in the market are companies, such as Hershey's, Mondelez International, and PepsiCo.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Snack food, curated through services such as SnackNation
  • Subscription boxes for snacks
Out-Of-Scope
  • Offline revenues, such as sales in physical grocery stores and convenience stores
Food eCommerce: market data & analysis - Cover

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Food eCommerce: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update:

    Source: Statista Market Insights

    Most recent update:

    Source: Statista Market Insights

    Analyst Opinion

    The Snack Food eCommerce Market in Asia is witnessing considerable growth, fueled by factors such as shifting consumer preferences towards online shopping, increasing disposable incomes, and a surge in demand for convenient snack options that cater to diverse tastes.

    Customer preferences:
    Consumers in Asia are increasingly gravitating towards innovative snack options that blend convenience with cultural authenticity, resulting in a spike in demand for region-specific flavors and healthier alternatives. The rise of eCommerce in the snack food sector reflects a growing preference for online platforms that offer diverse choices, catering to millennials and Gen Z who prioritize convenience and sustainability. Additionally, the impact of urbanization and busy lifestyles has led to a higher consumption of portable snacks, driving retailers to adapt their offerings to meet these evolving consumer expectations.

    Trends in the market:
    In Asia, the Snack Food eCommerce Market is experiencing a surge in demand for innovative, culturally authentic snack options, driven by a younger demographic that values both convenience and sustainability. Consumers are increasingly seeking healthier alternatives, prompting brands to expand their offerings with region-specific flavors. The growth of eCommerce platforms is facilitating access to diverse snack choices, aligning with the preferences of millennials and Gen Z. This shift not only influences product development but also compels retailers to enhance their logistics and marketing strategies to meet the evolving consumer landscape.

    Local special circumstances:
    In China, the Snack Food eCommerce Market is fueled by rapid urbanization and a booming middle class eager for diverse snack options, leading to a surge in online sales. Japan's unique cultural preferences are reflected in the demand for premium, visually appealing snacks, prompting eCommerce platforms to curate specialty items that resonate with local tastes. In India, a young population increasingly embraces online shopping for traditional snacks, while South Korea sees a trend towards trendy, health-conscious options influenced by K-culture. These local factors significantly shape the market dynamics across Asia.

    Underlying macroeconomic factors:
    The Snack Food eCommerce Market in Asia is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and shifting consumer preferences. In countries like China and India, a growing middle class propels demand for diverse snacks, with eCommerce platforms benefiting from increased internet penetration and mobile usage. Fiscal policies promoting digital payments and eCommerce growth further bolster market expansion. Conversely, economic slowdowns or inflationary pressures can dampen consumer spending. Additionally, cultural trends and health consciousness, particularly in South Korea, are shaping product offerings, encouraging innovation in the snack sector.

    Sales Channels

    Most recent update:

    Source: Statista Market Insights

    Users

    Most recent update:

    Source: Statista Market Insights

    Global Comparison

    Most recent update:

    Source: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update:

    Source: Statista Market Insights

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