Online Education - Asia

  • Asia
  • Revenue in the Online Education market is projected to reach US$62.56bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.01%, resulting in a projected market volume of US$79.87bn by 2029.
  • The Online Learning Platform market has a projected market volume of US$48.58bn in 2024.
  • In global comparison, most revenue will be generated in the United States (US$87.51bn in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to US$106.50 in 2024.
  • In the Online Education market, the number of users is expected to amount to 736.6m users by 2029.
  • User penetration in the Online Education market will be at 15.6% in 2024.
Region comparison

Analyst Opinion

The Online Education market in Asia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
Customers in Asia are increasingly turning to online education as a convenient and flexible way to acquire new skills and knowledge. The demand for online courses is fueled by the desire for lifelong learning, career advancement, and the need for specialized skills in a rapidly changing job market. Online education offers the flexibility to learn at one's own pace and from anywhere, making it particularly appealing to busy professionals and individuals with limited access to traditional educational institutions.

Trends in the market:
One of the key trends in the online education market in Asia is the rise of Massive Open Online Courses (MOOCs). MOOCs provide free or low-cost access to high-quality educational content from top universities and institutions around the world. This trend has democratized education and made it accessible to a wider audience, including individuals in remote areas and those from disadvantaged backgrounds. Another trend is the increasing popularity of professional and vocational online courses. As the job market becomes more competitive, individuals are seeking to acquire specialized skills and certifications to enhance their employability. Online platforms offer a wide range of professional courses in areas such as digital marketing, data analytics, coding, and project management, catering to the specific needs of different industries and professions.

Local special circumstances:
Asia is a diverse region with varying levels of access to traditional educational institutions and infrastructure. In many countries, there is a shortage of educational institutions and qualified teachers, making online education a viable alternative. Additionally, the rapid growth of internet penetration and smartphone usage in Asia has created a conducive environment for the development of online education platforms.

Underlying macroeconomic factors:
The rapid economic growth in Asia has led to an increasing demand for skilled workers. Online education provides a cost-effective and efficient way to bridge the skills gap and meet the demand for qualified professionals. Furthermore, governments in many Asian countries are actively promoting digital literacy and investing in the development of online education infrastructure to support economic growth and social development. In conclusion, the Online Education market in Asia is experiencing significant growth due to changing customer preferences, emerging trends such as MOOCs and professional courses, local special circumstances such as limited access to traditional educational institutions, and underlying macroeconomic factors such as rapid economic growth and government support. This trend is likely to continue as individuals and organizations recognize the value and convenience of online education in an increasingly digital and competitive world.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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