The food delivery market in Estonia has been growing steadily over the past few years, as more and more people opt for the convenience of having their meals delivered to their doorstep.
Customer preferences: Estonian customers are increasingly looking for more variety and convenience when it comes to ordering food online. They want to be able to choose from a wide range of cuisines and restaurants, and have their food delivered quickly and efficiently. This has led to an increase in the number of food delivery platforms in the country, as well as the number of restaurants offering delivery services.
Trends in the market: One of the key trends in the Estonian food delivery market is the rise of mobile ordering. With the majority of Estonians owning a smartphone, it is now easier than ever to order food on the go. This has led to an increase in the number of food delivery apps available in the country, as well as the number of people using them.Another trend in the market is the growing popularity of healthy and organic food options. Estonians are becoming more health-conscious and are looking for food that is both nutritious and delicious. This has led to an increase in the number of restaurants offering healthy and organic options, as well as the number of food delivery platforms catering to this demand.
Local special circumstances: One of the unique aspects of the Estonian food delivery market is the country's small size. With a population of just 1.3 million people, the market is relatively small compared to other European countries. This has led to a high level of competition among food delivery platforms, as well as the need for these platforms to differentiate themselves from one another.
Underlying macroeconomic factors: The growth of the food delivery market in Estonia can be attributed to a number of underlying macroeconomic factors. These include the country's strong economy, high levels of internet penetration, and the increasing popularity of mobile devices. Additionally, the COVID-19 pandemic has accelerated the growth of the food delivery market, as more people opt for delivery services to avoid going out in public.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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