Market Insights eCommerce Online Food Delivery

Meal Delivery - Estonia

Estonia

In 2024, the projected revenue in the Meal Delivery market in Estonia is expected to reach US$23.08m.
This represents a significant growth potential for the market.
Furthermore, it is projected that the market will continue to expand with an annual growth rate (CAGR 2024-2029) of 4.90%.
By 2029, the market volume is estimated to reach US$29.32m, indicating a positive trend in the industry.
Moving on to the Platform Deliverymarket in Estonia, it is projected to have a market volume of US$20.30m in 2024.
This showcases the substantial size and potential of this particular market within the industry.
However, it is worth noting that in global comparison, China is expected to generate the highest revenue in this market, amounting to US$182,900.00m in 2024.
When considering the average revenue per user (ARPU) in the Meal Delivery market, it is projected to be US$64.32 in 2024.
This metric provides insight into the average spending of users within the market, indicating the potential profitability of the sector.
Looking ahead, the number of users in the Meal Delivery market in Estonia is expected to reach 416.0k users by 2029.
This signifies an increase in user adoption and highlights the growing popularity of meal delivery services among consumers in the country.
Lastly, user penetration in the Meal Delivery market is estimated to be at 27.2% in 2024.
This metric represents the proportion of the population that utilizes meal delivery services, indicating the market's level of penetration and potential for further growth in Estonia.
Estonia's meal delivery market is experiencing a surge in demand, driven by the country's tech-savvy population and growing preference for convenient and healthy food options.

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Analyst Opinion

The Meal Delivery market in Estonia has seen significant growth in recent years, driven by changing consumer preferences and technological advancements.

Customer preferences: Estonian consumers have shown a growing preference for convenience and time-saving options, which has led to an increase in demand for meal delivery services. This trend is particularly evident among busy professionals and younger generations who value convenience and speed. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services as consumers look for safer and contactless options.

Trends in the market: The meal delivery market in Estonia is becoming increasingly competitive with the entry of new players offering a variety of cuisines and delivery options. This has led to a shift towards more specialized and niche meal delivery services, catering to specific dietary requirements and preferences. Furthermore, there is a growing trend towards sustainable and organic food options, with many meal delivery services offering locally sourced and environmentally friendly meals.

Local special circumstances: Estonia's small population and limited geographic size have created unique challenges and opportunities for the meal delivery market. While this has limited the potential customer base, it has also allowed for more efficient and cost-effective delivery options. Additionally, the country's strong tech industry and high internet penetration rate have made it an attractive market for meal delivery companies looking to leverage technology to improve their services.

Underlying macroeconomic factors: Estonia's strong economic growth and high disposable income levels have contributed to the growth of the meal delivery market. Additionally, the country's tourism industry has played a role in driving demand for meal delivery services, as visitors look for convenient and accessible food options. However, the country's relatively high tax rates and strict regulations on food delivery services may pose challenges for companies looking to enter the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.