The demand for convenient and reliable grocery delivery services has been on the rise in Angola, driven by changing consumer preferences and local special circumstances.
Customer preferences: Angolan consumers are increasingly looking for hassle-free and time-saving ways to purchase groceries. This trend is particularly evident among urban consumers who have busy schedules and limited time for shopping. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as consumers look for safer alternatives to traditional in-store shopping.
Trends in the market: The grocery delivery market in Angola is still nascent, but it is growing rapidly. Several local and international players have entered the market in recent years, offering a range of delivery options, including same-day and next-day delivery. However, the market is highly fragmented, and there is no dominant player.
Local special circumstances: Angola's economy heavily relies on oil exports, which has led to significant fluctuations in the country's economic growth. This has resulted in a relatively small middle class and a large low-income population. As a result, the grocery delivery market in Angola is primarily focused on serving the needs of the middle and upper classes, who have higher disposable incomes and are more likely to use delivery services.
Underlying macroeconomic factors: Angola's economy has been impacted by the COVID-19 pandemic, which has led to a decline in consumer spending and reduced economic activity. However, the long-term outlook for the grocery delivery market in Angola remains positive, driven by the country's growing middle class, increasing internet penetration, and rising demand for convenience and safety. Additionally, the government's efforts to diversify the economy and reduce dependence on oil exports are expected to drive economic growth and increase consumer spending in the long run.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
